by Camila Porto | May 13, 2022 | Social Networks |
More than ever, social networks have become an important part of any business. Now, in addition to good content, knowing the best times to post on social media 2022 can make a difference in the impact of your business.
A study conducted by Sprout Social, what are the best times to post on the main social networks of the moment. In addition, it also surveyed the best times to post on social networks divided by segments.
Best times to post on social media 2022?
The study published on the company's website details the best times to post on the following social networks:
In addition, it details the best times to post in the sectors of:
- Health
- Media
- Education
- NGOs
- Restaurants
- Technology
- Travel and Tourism
- Finances
Where did the data come from?
The data were obtained through the Sprout Social tool itself. According to company representatives, “Sprout integrates with different social media platforms via its API, which allows the tool to receive data”.
Another important point of the study is that the related times that will be displayed in the graphs correspond to the CST time zone. In this way, if you are in our country, you must add two more hours to the indicated time.
Learn more: What are the best times to post TikTok?
Now, even though the time zone is different, generally speaking, people have a similar daily routine all over the world. So most people around the world start work at 9 am, have lunch at 12 pm and so on.
Therefore, even being in another zone, we can consider local times, given this global default behavior. Of course if your audience is different, you need to respect that, but as this is a study, it will only serve as a reference.
What are the best times to post on Facebook?
According to the study, the best times to post on Facebook are:
- Best times: Tuesday, Wednesday and Friday, from 9 am to 13 pm (local time)
- Best days: Tuesdays, Wednesdays and Fridays
- Worst days: Saturdays
Check out the chart below of the best times to post on Facebook, following the CST time zone.
What are the best times to post on Instagram?
Changing social networks, let's know the best times to post on Instagram according to Sprout Social.
- Best times: Tuesday from 11 am to 14 pm. Monday to Friday at 11 am.
- Best day: Tuesday
- Worst day: Sunday
The best times to post on Instagram at CST time.
What are the best times to post on Twitter?
Now, if you use Twitter in your digital marketing strategy, check out the best times to post:
- Best times: Wednesday, from 9 am to 15 pm. Tuesday to Thursday from 9 am to 15 pm
- Best day: Wednesday
- Worst day: Saturday
What are the best times to post on Linkedin?
On LinkedIn, user behavior is similar to other social networks. Check out the best times to post on your company's LinkedIn profile or profile below.
- Best times: Tuesday to Thursday, 9 am to 12 pm
- Best days: Tuesday and Wednesday
- Worst day: Sunday
How to use this data in your business?
If you still don't know the best times to post on your channels, data like these can give you some guidance. But there's nothing better than figuring out what works best for you.
One of the ways to find out is to test different schedules first. Then, evaluate the performance of the publications. Facebook and Instagram, for example, have native tools that provide this data.
Learn more: How to schedule posts on Facebook and Instagram for free
The best times to post on social media by segment
The Sprout Social study also detailed the best times to post according to various segments. Below is a summary of the study for specific markets.
Health
Best time to post on Facebook
- Best times: Monday to Friday at 11 am
- Best day: Tuesday
- Worst day: Sunday
Best time to post on Instagram
- Best times: Sunday 8am to 9am, Tuesday 8am to 12pm and 17pm to 20pm
- Best day: Monday and Tuesday.
- Worst day: Saturday
Best time to post on Twitter
- Best times: Monday 9am to 12pm, Tuesday 8am to 13pm
- Best day: Tuesday
- Worst day: Sunday
Media
Best time to post on Facebook
- Best times: Friday 7am, Tuesday 6am to 9am
- Best day: Tuesday, Wednesday and Friday
- Worst day: Saturday
Best time to post on Instagram
- Best times: Tuesday 13pm to 17pm, Wednesday to 11am, Thursday 8am to 9am
- Best day: Tuesday, Wednesday and Thursday
- Worst day: Sunday
Best time to post on Twitter
- Best times: Monday 6am and 9am, Tuesday 7am
- Best day: Monday and Tuesday
- Worst day: Saturday
Education
Best time to post on Facebook
- Best times: Wednesday and Thursday at 10 am
- Best day: Tuesday and Wednesday
- Worst day: Sunday
Best time to post on Instagram
- Best times: Friday from 4 am to 5 pm and Thursday at 14 pm
- Best day: Friday
- Worst day: Sunday
Best time to post on Twitter
- Best times: Monday 6am and 9am, Thursday 10am
- Best day: Monday
- Worst day: Sunday
NGOs
Best time to post on Facebook
- Best times: Wednesday from 10 am to 17 pm
- Best day: Wednesday
- Worst day: Saturday
Best time to post on Instagram
- Best times: Wednesday from 10 am to 18 pm
- Best day: Wednesday
- Worst day: Sunday
Best time to post on Twitter
- Best times: Wednesday from 10 am to 11 am and from 14 pm to 16 pm
- Best day: Wednesday
- Worst day: Sunday
Restaurants
Best time to post on Facebook
- Best times: Monday to 12:12, Friday from 13:XNUMX to XNUMX:XNUMX
- Best day: Friday
- Worst day: Sunday
Best time to post on Instagram
- Best times: Monday from 9 am to 13 pm
- Best day: Monday
- Worst day: Saturday
Best time to post on Twitter
- Best times: Wednesday 12pm to 14pm, Thursday 8am to 14pm
- Best day: Thursday
- Worst day: Saturday
Technology
Best time to post on Facebook
- Best times: Thursday from 15pm to 16pm
- Best day: Tuesday and Thursday
- Worst day: Sunday
Best time to post on Instagram
- Best times: Monday from 10 am to 11 am, from 14 pm to 17 pm and 20 pm. Tuesday from 10 am to 13 pm, Thursday at 12 pm, Friday at 11 am.
- Best day: Monday
- Worst day: Sunday
Best time to post on Twitter
- Best times: Monday at 11 am, Tuesday and Wednesday at 9 am, Tuesday at 14 pm.
- Best day: Tuesday
- Worst day: Sunday
travel and tourism
Best time to post on Facebook
- Best times: Tuesday and Wednesday from 9 am to 13 pm, Friday from 10 am to 12 pm
- Best day: Wednesday
- Worst day: Sunday
Best time to post on Instagram
- Best times: Thursday at 7 am, Monday from 11 am to 15 pm
- Best day: Thursday
- Worst day: Sunday and Saturday
Best time to post on Twitter
- Best times: Monday 10am to 14pm, Wednesday 8am to 9am
- Best day: Monday and Tuesday
- Worst day: Saturday
Finances
Best time to post on Facebook
- Best times: Wednesday 9am to 13pm, Monday to 17pm, Friday 11am
- Best day: Wednesday
- Worst day: Sunday
Best time to post on Twitter
- Best times: Monday and Tuesday from 1am to 3am, Friday from 12pm to 15pm
- Best day: Monday and Tuesday
- Worst day: Saturday
For social engagement with financial institutions, data on Twitter and Facebook was concentrated due to availability and the ability to provide an accurate and useful picture of peak engagement times.
Conclusion: The best times to post on social media 2022
Undoubtedly, studies like this one help to bring more data and suggestions on how to reach the most of your audience on social networks. Of course, they can't exactly cater to each business in a specific way.
However, they can help you come up with new ideas to test your content and assess whether any changes in strategy can help your results. However, there is nothing like defining the best times to post on social networks yourself according to your data and analysis.
