by Team AllYourVideogames | Jul 7, 2022 | Social Networks |
TikTok has been one of the most popular social networks right now, but you know how to advertise not tik tok? Sponsored advertisements can be important if you also use the platform as a work tool, and not just for entertainment. Thus, one of the main ways to advertise on Tik Tok emerged, TikTok Ads.
If the user has a well-defined digital marketing strategy and knows how to merge it with Ads, the results and reach of your audience can be very effective, in addition to improving metrics on a social network and generating profits for the company. But to use this tool, you first need to know.
Therefore, in this post we will explain how to advertise on Tik Tok Ads and why you should use this option.
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Tiktok Ads: What is it?
An exclusive TikTok platform, TikTok Ads is aimed at creating ads, whether in the form of banners or advertising videos. The user making the ad can define their target audience.
It is worth mentioning that Ads advertising videos cannot be skipped by those who are watching.
The platform uses its own artificial intelligence to send ad videos to profiles that would be relevant to an advertised campaign. This ends up increasing the chances of conversion and audience interaction with the ad, being a great opportunity to know how to advertise on TikTok.
Learn More: How to go viral on Tik Tok?
Why should you use Tik Tok Ads?
Quick videos have been one of the top content on the internet, and no platform excels at it like Tik Tok.
In 2022, 130 million people were already using the social network on their smartphone. As of July 2022, TikTok has been downloaded 10.734.742 times from the Play Store alone.
As of July 2022, more than 10 million videos were created per month, which equates to up to 2 billion monthly views. Research by Content Trends 2022 shows that advertising and digital marketing can have their future on TikTok. This is because the video format is the most consumed by users, with 68,2%.
Thus, it surpasses posts on other social networks and blogs, with 66,5% and 51%, respectively.
Image: Content Trends
In the companies that participated in the survey at the time, video marketing corresponded to 52,8% of investments in Content Marketing. However, companies did not have profiles on TikTok.
In 2022, we see that the scenario is changing and companies have started to create their accounts on the platform, big brands like Disney and Coca-Cola are already active on the social network.
This shows the great reach and potential that TikTok has as a great opportunity to reach the public and still not be without a financial return from the posted videos.
And that's where TikTok Ads comes in, allowing the creation of ads on the social network and enabling this financial return not only for companies, but also for individual profiles with their own brand.
So, it's really worth just investing your time and learning how to advertise on Tik Tok and improve your business and sell your products more.
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How to advertise not Tik Tok Ads?
Before you start advertising, you need to create an account on the platform, so first go to TikTok Ads. After that, go to “Sign Up Now”, to be sent to the registration page.
Fill in the requested information to proceed with the account creation. Registration is completely free.
You need to choose the ad country, where the campaign will run and inform if your account is personal or business, if you are an influencer.
Afterwards, you will need to answer some questions about your account and provide some personal data. It is important to keep in mind that your Ads account will not be created automatically, it needs to pass an evaluation and be approved by a team that will contact you.
You can start the process of creating TikTok ads just by clicking on “Campaign Tab” first and then on “Create”. after that, Tik Tok Ads allows the user to choose the audience the ad will target based on behavior and demographics.
In addition, the budget (daily or total amount) and goals (clicks, impressions or conversion) for the advertising are also plotted, what's more, you can even decide the name of the advertised campaign.
Ads also has the “Dayparting” tool, allowing the user to choose the best days and times to put the ad on the air.
You can also split the budget based on the days of your ad. Thus, the campaign can be shown equally or spend as much of the budget as possible on the given days.
The user can also choose the speed of the video ad, which can be in square, horizontal or vertical format. With these tips, you already know the main thing about advertising on Tik Tok.
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