How an online stationery store doubled revenue using Facebook

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Elia Tabuenca García
@eliatabuencagarcia
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How an online stationery store doubled revenue using Facebook

by Team AllYourVideogames | Dec 8, 2022 | Success Stories |


Mariana Nunes owns La Papeterie, an online stationery store. After Camila Porto training, began to understand the strategies to succeed with Facebook, applied it to his page and, as a result, doubled his company's revenue.



The Results Achieved

  • Revenue hit the ceiling of the MEI (Individual Microentrepreneur);
  • It doubled the company's revenue in two years.

The Story: A La Papeterie 

La Papeterie is an online store that emerged with the aim of brightening the lives of people who are passionate about the delicate objects that exist in stationery stores.

Created in 2022, the company sells from mechanical pencils to mugs and started investing in its own brand of products.

Mariana Nunes, owner of La Papeterie, lives in Jundiaí, our city.

Her story with stationery started in 2022, when she was making plans to get married and her salary as a teacher was not enough to cover expenses.

He invested in some materials and his bedroom drawer became the first clue to his new business. For two years, La Papeterie was a hobby for Mariana.

“The investment started to generate returns and then we expanded our product offering. But we still took to the store almost as a hobby, going to the Post Office at lunchtime and touching things as we could.” Mariana Nunes



In 2022, due to the stress and daily life of the classroom, Mariana was diagnosed with chronic migraine. In order not to make the disease worse, she decided to give up her career as a teacher and invested in her hobby.

“At that time, I was working as a public school teacher. However, the stress and the day-to-day of the classroom only made my illness worse. So, I decided to give up my career, diploma and postgraduate degree in Letters to work from home and make La Papeterie my main source of income.” Mariana Nunes

The Challenge: A New Area

As she was starting in a new area, without any training and technical knowledge on how to run a business, Mariana saw that she had a big challenge on her hands: starting a business from scratch!


The Solution: Doubled the billing with Facebook

From the moment she realized she needed to know more about the world of entrepreneurship, Mariana decided to invest in knowledge in the area.

Then met the Camila Porto training and signed up to participate.

Step 1. Made posts to attract people's attention. She focused on producing interesting content for the brand's followers and fans.

Step 2. Mariana created posts to engage her audience.

When it comes to revenue and growth, the company has grown twice in two years after training.

AFTER TRAINING, LA PAPETERIE'S RESULTS WERE:
  • Revenue hit the ceiling of the MEI (Individual Microentrepreneur);
  • It doubled the company's revenue in two years.

“I acquired theCamila Porto training to delve deeper into Facebook. In the first modules, I was surprised by a very important content for the consolidation of the business! After taking the course and investing more in knowledge in this area, I can say that La Papeterie has grown twice as much in the last two years! This year will be our last year as MEI, as our revenue is already hitting the ceiling and we have many plans.” Mariana Nunes



HOW TO APPLY THIS STRATEGY IN YOUR BUSINESS?

Just like Mariana, who used Facebook to grow her online stationery 2x more, you can too.

How are e-commerces generating more sales using social media?

Get to know Curso Social Sell. Find out how to use Social Media to sell more (starting with R$5 a day).

 


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