by Team AllYourVideogames | Oct 18, 2022 | Facebook | 73
Lead generation is one of the most important strategies for attracting potential customers to your business. However, many entrepreneurs do not know how to do this without having a website. Therefore, we present to you the Facebook Lead Ads, a way to capture registrations within the social network itself.
In this article, we will explain how to use this strategy to capture information from potential customers.
But for starters, let's explain some concepts you need to know before using Facebook Lead Ads.
WHAT IS LEAD?
Lead is a potential consumer who has shown interest in your product or service.
Usually, interest is shown through a form filled in by the user, in order to receive more information or material about the company.
So when people talk about “capturing leads” or “generating leads”, they mean: capturing leads from people who are potential customers for the business.
That's why having a strategy for collecting user information is so important. After all, with this data, you can generate a list of people who are interested in your products or services. And with that, start producing content to turn leads into customers.
HOW DO I GENERATE LEADS?
You must have already filled out a form for a company or provided your email address for a promotion. These are some ways to get leads.
One of the most common ways to capture the information of these potential buyers is to include a space on your website for the user to enter their email address to receive exclusive content.
On our blog, for example, we have a “box” for capturing emails inviting the user to join our list.
When the visitor accepts to participate in this contact base, we commit to sending exclusive materials, tips, articles and videos that can bring great results to companies.
Another way to capture leads is to offer rewards such as e-books, classes and videos in exchange for user data.
On our website, we have a page with several materials for download.
They are usually free materials that have great value for those who need to leverage their business.
In order for people to have access to these materials, they need to fill in some information, such as: name and email. But, you can customize the questions according to your business type and industry.
To assemble this questionnaire, remember what important information you need to know about your potential customer.
Remember not to format a questionnaire that is too long, as the chances of the user giving up on filling it out are high.
After building your list, you can start an email strategy to nurture your lead. Through this flow of emails, you will be able to convert your potential buyer into a customer.
WHY ARE EMAILS FOR?
Through emails, you create a strategy based on a content funnel to Attract, Engage and Convert your lead.
People who have signed up to your site are likely to be interested in learning more about your product or service. Therefore, having these people's data and communicating with them frequently is a way to keep them in touch with your business.
And of course, you can and should maintain a relationship with your current customers so that they keep buying.
Some strategies you can apply are:
- Send exclusive content to those on your email list and retain that person for your brand;
- Send promotions of your products;
- Send satisfaction surveys about your business;
- Request a return on the purchased product, to know if everything arrived correctly or if there was a problem;
- Send email about abandoned cart. Being able to offer a special condition for him to complete the purchase.
These are some ways you can create your email strategy to generate more sales.
So far, I believe you have understood the importance of maintaining an email relationship with users. But, you might be wondering, “what does Facebook have to do with leads?” or “I don't have a website, how can I generate leads?”.
WHY USE FACEBOOK LEAD ADS?
If you don't have a website, Facebook Lead Ads is perfect. If you have a website, it can help you too.
If you don't have a website, Facebook Lead Ads is the opportunity you have to start building your email list. Even if you don't have a capture page, you can collect the contact data of future customers through Facebook itself.
If you have a website, Facebook Lead Ads can be a complementary tool for your capture strategies. If with the website you can already create a list, joining your strategy with Facebook will achieve much more.
WHAT IS FACEBOOK LEAD ADS?
Facebook Lead Ads, or Facebook Lead Ads, is an ad format made available by the social network so that companies can create simple forms to collect fan data.
These ads are dynamic and people can fill them out quickly. With that in mind, Facebook made this format available only for mobile devices. That means you'll reach your customer when they're on their mobile.
You can customize the ad according to your business goals. In this case, you can request information that is relevant to your business or segment, such as: emails, more complete registrations, making advance orders available to your customers and more.
Also, it can offer services to people who sign up. For example, if you have a car store, you can create a lead ad offering people a test drive. By logic, those who signed up are interested in scheduling a test drive at your store. With this user's information, you can now get in touch with your potential customer.
HOW TO CREATE A LEAD ADS FACEBOOK AD?
Now, you will learn a step by step to understand how to create a Facebook Lead Ads ad for your business.
First, you need to create the form for your ad. Go to “Publishing Tools” on your page.
Within the tools menu, access “Registration Ad Forms” and then “Create”.
Start creating your form. If you already have one and want to take advantage of it, select “Duplicate an existing form”. If you don't have any forms yet, click on “New Form”.
Start by filling in the name of your form.
On the settings tab, select your preferred language.
By clicking on the “content” tab you start creating your form.
Start filling by selecting the type of your form. It must be defined according to the goal of your lead generation campaign. The options you select may impact the volume of submissions and the cost per registration.
If you want more information about the options, click here.
In this option, you can fill in the presentation information of your lead ad, such as: image, title and layout.
We arrived at one of the most important steps, the questions.
Now, you must include the questions about what you want from your lead.
Remember to create questions that are quick and easy to answer. If your form is time-consuming, chances are high that the user will discard it.
Your link will appear in the standard Facebook privacy disclaimer.
Now, you will create the thank you page and send the user to your website or provide a link to some material for download.
Remembering that it is not possible to host an e-book on Facebook, in this case, you need to have an external link to add in this field. You can use Google Drive or Dropbox to host the file.
On the right side of the screen, you can see the preview of your ad, if everything is ok, just click finish.
Finally, you need to go to your Ads Manager and create a New Campaign with the objective of “Lead Generation”.
We believe that with lead ads you can collect even more leads, leveraging your business results.
For those of you who don't have capture pages or a website, Facebook Lead Ads is a tool that can be widely explored to reach potential customers, both on Facebook and Instagram.
And you, do you already use this Facebook function? Tell your experience here in the comments.
CONTINUE HERE ON THE BLOG:
Do you want to automate your fanpage service and make it more efficient?
So, it's time for you to know the relationship strategy using Messenger Robots.
Here is some content for you to take your first steps:
How to Create a Facebook Messenger Robot Using Manychat
I believe this content will certainly help you get closer to what you want for yourself and your business. It will guide you through the initial steps you need to take towards the RESULT.
But, in my opinion, this is just the beginning of the path. If you want to delve deeper into this topic and have access to complementary (more advanced) material, I recommend that you access the complementary content that you have just read. Just sign up or click below.