by Team AllYourVideogames | Feb 17, 2022 | News |
With more and more competition in the market, entrepreneurs, freelancers and sellers need to find a way to capture their customer and consumer with a good strategy. A great way to do this is with customer giveaways. When you give the consumer a gift, he ends up creating a positive memory of your business, so you have a better chance of ensuring his loyalty.
Contrary to what many may think, you don't need to spend a lot to create the gifts for customers, especially if you are willing to use your hands and create your own. Otherwise, you can also find great products that serve as giveaways and that are super cheap.
Below, we talk a little about gifts for customers and give you some suggestions for you to use in your business, so be sure to check them out.
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What are customer gifts?
In a very direct way, as the name itself is already explanatory, gifts for customers are a kind of gifts, that is, products offered to the customer completely free of charge. In this way, the company seeks to please its consumer and further strengthen the relationship between them.
It is important to offer items that are useful to the customer and can be used on a daily basis. In addition, it is essential that these items have a connection with the company, such as the stamped logo, the name or something else that makes this connection. That way, whenever the consumer uses the product, he will remember the company.
In many cases, gifts for customers can work more than a marketing and advertising strategy, making it more worthwhile to invest in these products and in the joy of the customer, who starts to feel more valued. But keep in mind that you need to choose well what these gifts will be, because although they can be cheap for the company, they still need to have a certain quality.
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How can customer gifts help your sales?
Usually, the tactics of giving gifts to customers work more with those who are Individual Microentrepreneurs - MEI. A survey conducted in February 2022 by SAP Hybris and published in Consumidor Moderno, reveals that about 57% of our nationals who receive gifts, free samples or discounts on their purchases feel more valued.
While this strategy can be great in large companies, small companies often benefit even more in their business. That's because while they don't have a big budget to use in marketing and advertising, gifts for customers end up being the best way to retain and please the consumer.
When can you offer freebies to customers?
Image: Image Workshop Gifts
The best part about customer gifts is that they can be offered on a variety of occasions. Usually, it ends up being more interesting to do this on some commemorative dates, such as the opening of the company, serving as a way to please the customer from the beginning and present your business and products.
If you want to increase the reach of your brand, a great way to do this is to also distribute gifts to suppliers and partners, going beyond customers. Our tip is to have a calendar where all the important and commemorative dates are marked, so you can customize the gifts for the company's birthday, Mother's Day, Father's Day, New Year, Christmas, Easter, Valentine's Day and much more. .
An opportunity that you can use, and that is not usually taken advantage of by most companies and other businesses, is Customer Day. This is the perfect date to use the gift strategy with your consumers. You can also go a step further and hand out freebies to customers at random, any time of year, when your sales are in need of a boost.
It is only important that you make the purpose of the gifts clear, make the customer understand that the gifts were made with them in mind, and not for their own gain. The consumer needs to feel wanted and important, so the contextualization of gifts is one of the essential steps.
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Best customer gift ideas
Now that you understand more about gifts for customers, we have separated some options that you can use in your business. Among them, we have gifts that you can make yourself at home and other options that you can order. However, whichever you choose, it will be very economical and beneficial for your business.
- office kit
- hardware kit
- Sewing kit
- by the Mug
- anti stress ball
- Wafer beer
- Pen drive
- Portable charger
- backpack type bag
- Flip flops
- Little towel
- Thermal bag
- Neck pillow
- Sound box
- mobile support
- Mouse pad
- eyeglass holder
- bag holder
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Gifts for cheap and do-it-yourself customers
Now, if you want to save money or don't have a budget to buy or have gifts made for customers, there are several options that you can produce at home without having to spend a lot. Below, we list some of these options, which can be great, especially if you work selling products online.
Our first gift suggestion that you can produce yourself is if your target audience is female. We are talking about handbag mirrors, which are usually used a lot and can be the key to retaining your consumer. You can improve everything and add a personalized message for each customer, making them feel more and more important.
To help you when making it, we've separated a video tutorial from the @dress4ubrand profile, from TikTok.@dress4ubrand
Everyone loves to receive treats ✨ be sure to gift your customers! #ecommerce #entrepreneurial #entrepreneurship #toast #personalized gifts
♬ som original – dress4ubrand
The best part about handmade soap giveaways is that they are simple and practically anyone can make them without any problems. Using just a form of silicone with the most varied formats to give the shape you want and melting a normal soap in a water bath, you get something incredible to please the consumer.
To help you, we've separated a TikTok video from the @vidyajoias profile that perfectly teaches how to make this toast.@vidyajoias
The new gifts from VIDYA! ??✨ #personalized gifts #lojaonline
♬ CountDown – T.M.T
An option of gifts for customers and that you can make yourself, being more focused on the care of the body, are personalized cosmetics. Here, sachets of face creams, jars of shaving cream, etc. fit. We separate a video that shows how you can create your natural clay potty in a very economical way, and which is available on @lojamimaquia profile, on Tik Tok.@lojamimaquia
Did you like it?? #lojademaquiagem#embalandopedido#asmr#brindes#dicasdebrinde#lojademaquiagemonline
♬ as original - LojaMimaquia
Did you already know that you can make handbags and use gifts for customers? This is possible through cardboard techniques, and you will only need fabric, cardboard and basic materials such as a brush, ruler, knife and glue. In this case, we brought you a YouTube video, from the Rafaela Ferreira channel, which perfectly explains how you can create carton wallets to retain customers in your company.
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