Facebook Pixel: Optimize and Measure Ads in 7 Steps

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Carlos Laforet Coll
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Facebook Pixel: Optimize and Measure Ads in 7 Steps

by Equipe AllYourVideogames | Jun 18, 2022 | Facebook | 49


For you who seek to understand more about your customers' behavior and thereby optimize the measurement of your ads' results and reach people who are more likely to buy from your business, pixel do Facebook it is the ideal tool.



With it, you track user activity on your website, blog or lead capture page and can analyze conversions, which pages the visitor passed and the number of leads generated by your Facebook ads.

Learn More: How to Turn Ads into Facebook Page Posts

We will show you the main points about the Facebook Pixel so that you can start implementing it as soon as possible and start having access to the data to optimize your Facebook campaigns.

Facebook Pixel: What is it?

The Facebook pixel is a feature that allows you to track conversions on a website and create audiences for your Facebook ad campaigns. With it, you can know how many sales, views of your content or leads your company has conquered with Facebook ads.

Basically, the Facebook pixel is code that must be installed on every page of your website. From then on, it will start recording purchases, views, registrations and send this data to your ad manager.


Pixel do Facebook: qwho can use?

This feature is intended for people who have a website, blog or capture pages. In this case, it is not possible to install the pixel on your Facebook page, for example. That's because, it's a way to measure results outside of Facebook.


A few points you need to know about the Facebook Pixel:

  • The Facebook pixel is for use on websites, blogs and capture pages;
  • It is not possible to install the pixel on your Facebook page;
  • Each ad account has 1 pixel tied to it

Facebook Pixel: how to create?

The first step for you to start optimizing your campaigns is to create a Facebook pixel in your ad account and install it on your website.

To create your Pixel, follow these steps:

Step 1. Access the Event Manager;


Step 2. Please click Connect data sources and select the option Web;

Step 3. Selecione Pixel do Facebook and click Connect;

Step 4. add Pixel name;

Step 5. Enter the website URL to find easy configuration options;

Step 7. Please click Continue

In this step, Facebook generates a code that you must install at the root of your website. And to do this installation, you can follow the instructions described in the option “Install the code manually yourself” or send the code generated by Facebook to the person who developed your company's website.


Remembering that this process is not complicated and generally works on all platforms that host the sites. In the Help Centers, there are materials that can help you with the installation.


To give you an extra boost, we've selected some tutorials on how to install the pixel on the main website platforms:

How to install the Facebook pixel in the Integrated Store

How to install the Facebook pixel on Wix


How to Install Facebook Pixel in WordPress

How to install the Facebook pixel on the CloudShop

Facebook Pixel: How do you know if it's working?

Once you've installed the pixel on your site, make sure it's working. To do this, install Facebook PixelHelper, a tool that helps you identify problems and possible solutions when testing the pixel's operation. Check out more about PixelHelper.

HOW TO MEASURE CONVERSIONS?

When your pixel is active, it starts measuring what happens on your website. But to get you started measuring conversions, there are two ways:

Event-based conversion: Event-based custom conversions allow you to define a set of standard events as conversions based on parameters you enter in the pixel. See more here.

By placing the events on your website, blog or conversion page, you can create custom audiences based on the traffic on these pages. Thus, Facebook will create segmentations with the profile similar to the people who entered your landing page.

For example, we work with capture pages for users to download our ebooks.

Therefore, when installing the pixel on a Thank You Page using the conversion event, it is as if we were showing to Facebook that every user who arrives at the “Thank you” page must mark that person as a conversion, in this case a lead .



Conversion based on custom conversions: URL-based custom conversions allow you to define a set of standard events as conversions based on URL keywords. It's a simpler way to measure your conversions. For example, an action related to purchases or registrations. See more here.

If you are unable to add standard events to your site, you can use URL-based custom conversions to match the standard event.


For example, you can signal to Facebook that every time the user arrives at the page www.seusite.com.br/produto/confirmacaodepedido, the system must register this action as a “purchase” on your website.

Learn More: Book Facebook Marketing: Everything you need to know to generate business on the largest social network in the world

Facebook Pixel: How to delete?

Now, you might be looking for a way to delete a Facebook pixel. If you just want to remove it from the site, just delete the code that was entered in the installation.

Now, if you want to delete the pixel from your ad account, you will need to contact Facebook support to request deletion.

The Facebook pixel is an indispensable tool that should be part of your digital marketing strategy so that you have more control and optimization in your Facebook campaigns. However, we make it clear that it is not mandatory to have a website to advertise, ok?

Do you already use the Facebook pixel to measure traffic data from your pages, purchases and registrations? If yes, leave your comment here on the post.


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