by Team AllYourVideogames | Nov 19, 2022 | Social Networks | 2
In an increasingly fast-paced world, finding the ideal time to publish your content on social media is critical. Therefore, we are going to introduce you to the creative studio. These are resources that Facebook, Instagram and Youtube offer for those who want to have an overview of their business and also manage their content on the platforms.
With it, you can make the most of the engagement of your audience from your page, profile or channel, since a very widespread mantra on social media is the famous “content is king”. Scheduling posts on YouTube, Instagram and Facebook through the creative studio is a great way to keep your followers engaged.
And a feature that really helps anyone keep their channels up to date and post content during the “prime times” of their audience is posting scheduling. That's why we're going to show you how to schedule posts in the creative studio of 3 of the biggest social networks today.
Learn more: Inbound Marketing: what it is and 4 content tools
WHAT IS CREATION STUDIO?
Creator Studio, also known as Creator Studio, is a tool that allows you to create, schedule and manage social media posts. In addition, it is possible to measure the performance of this content. Currently, both Facebook (which includes Instagram) and YouTube offer a creative studio within their platforms for free.
CREATION STUDIO FACEBOOK AND INSTAGRAM
The Facebook layout changes constantly and every now and then some menu item changes, making it difficult to locate. But there are a few ways to access what the creative studio puts together. The easiest of them is saving your favorites in the direct link that is: https://business.facebook.com/creatorstudio
If you want to access it through the menu of your Facebook Page, the link is usually located in the menu on your left, identified as Creative Studio.
If it is not visible, click Publishing Tools and you will find the creation studio button in Tools.
Do you use your cell phone more to post on your company's social media?
No problem! Another quick way to access the creative studio is through the app. His name is Creator Studio and is available for Android and iOS phones.
Learn more: How to schedule posts on Facebook and Instagram for free
YOUTUBE CREATION STUDIO
As with Facebook and Instagram, the fastest and easiest way to access Youtube Studio is through the direct link: https://studio.youtube.com/
To access the YouTube Creator Studio from its page, you need to click on the profile icon located in the upper right corner of your screen and then on YouTube Studio.
The YouTube Creator Studio is available as an app for Android and iOS. So, you can also schedule your YouTube videos from mobile.
HOW TO SCHEDULE POSTS THROUGH THE CREATION STUDIO?
Today there are several social media automation tools on the market that help schedule Stories and posts, but with limited free resources or are paid. If you don't have the budget to invest in it right now, the good news is that if you want to schedule your posts on Facebook, Instagram and YouTube, there are already free and native ways to do so.
We're talking, of course, about each platform's creative studio! Therefore, we will teach you below how to schedule posts on each of these social networks.
Schedule posts on Facebook and Instagram
Scheduling Facebook posts is nothing new. The social network has been offering this possibility for a long time in the feed of Pages and Groups.
Currently, Facebook provides a creative studio with many features besides scheduling posts. You can meet all of them in this post on our website.
Below we share with you the step-by-step guide to schedule your Facebook posts for free using Creator Studio:
Step 1. Access the Creator Studio by clicking here or through the Facebook Page, as we mentioned earlier;
Step 2. If you have multiple Pages on Facebook, make sure you're creating the correct post, right above Home;
Step 3. To schedule a post, click create publication, in the upper left corner of the creative studio and then the option create publication;
Step 4. Write the text and include an image, video or any other of the various formats available;
Step 5. When finished, click on the option share now who has a clock and an arrow;
Step 6. To program your post, you must choose the option Schedule;
Step 7. Choose the date and time and click on Schedule.
To check out all your scheduled posts in the creative studio, just go to Content Library. In Publications, you will find the scheduled publications in the column Scheduled.
Done! Scheduling Facebook posts is pretty straightforward and nothing new. But, by Creator Studio, it got even better!
Remember that you can only schedule posts on your Pages. Profiles do not have this functionality.
In addition, it is not yet possible to schedule a Stories on Facebook, just post it on the spot.
Learn More: Facebook Marketing: Everything you need to know to generate business on the world's largest social network
CREATION STUDIO INSTAGRAM
The most recent novelty, which perhaps a lot of people still don't know, is scheduling posts on Instagram. In the past, this was only possible through paid platforms. And scheduling Instagram posts for free and using your computer is a great help for any digital marketing content producer.
Anyone who has an Instagram business account can use the creative studio. If you have a business account, the next step is to add that account if you haven't already.
How to add your Instagram account to Creator Studio
To add your Instagram account to the creative studio, you need to click on the Instagram logo at the very top of your browser screen.
Then go to Instagram accounts menu and then click Add Instagram Account. A pop-up will open and in it you must enter the account data to login: username and password.
Now, we are going to teach you how to schedule Instagram posts for free using Creator Studio:
Step 1. Access the Creator Studio by clicking here or through the Facebook Page, as we mentioned earlier;
Step 2. Click on the Instagram icon at the top center of the creative studio;
Step 3. If you have more than one Instagram business account in the creative studio, make sure you are creating the correct post, right above Content Library;
Step 4. To schedule a post, click create publication, in the upper left corner of the creative studio and choose whether to post on Instagram Feed or IGTV;
Step 5. Write the caption and upload an image or video file. If you want, you can add your location and check the Post on Facebook field, so that the post is published on the page at the same time;
Step 6. When finished, click the arrow next to Publish;
Step 7. Click the option Schedule, choose the date and time;
Step 7. To schedule your Instagram post click Schedule.
We need to point out here that each type of publication, in Feed or IGTV, has its specificities:
Videos: Must be in MP4 format. To post to Feed, it needs to be a maximum of 1 minute long. On IGTV, it is a minimum of 60 seconds and a maximum of 60 minutes (if published via the web) or a maximum of 15 minutes (if published via mobile).
Subtitles: You have a “limit” of up to 2200 characters, 30 mentions from other profiles and 30 hashtags.
In case you have any questions, here is the link with all the information and IGTV media requirements. Having the file within the standards, just follow the same steps to schedule in Feed.
Once you've booked, you can check out everything that's scheduled to air in the creative studio by going to Publicationif filter the Scheduled em Publication Status.
As of this article's update, Instagram does not allow creating a post or scheduling content for Stories or Reels.
Don't forget that once the post goes live, you need to check and track its performance and the metrics for each post.
YOUTUBE CREATION STUDIO
If you have a YouTube channel, you can use their creator studio to schedule your videos. To do this, follow the steps below:
Step 1. Access Youtube Studio, clicking here or through the platform's homepage, as we said before;
Step 2. click in Create in the upper right corner, next to your profile picture, choose the option Send videos;
Step 3. Upload the video file you want to schedule;
Step 4. While YouTube is uploading the file, you can already fill in the details of the video, whether it will be monetized or not (available for some accounts) and what elements you want to add;
Step 5. Em Visibility, you will find the option Schedule. Choose the date and time of publication;
Step 6. To schedule your video on YouTube, click Schedule.
When scheduling your video on YouTube, you also have the option to Set as Premiere. But what does it mean? By setting a video as a premiere, you and viewers can watch it together at the same time.
A public viewing page will be created and a countdown to the start of the video is shown. Once the video starts, you can interact with viewers in live chat and comments.
A super important tip that we would like to point out, before you schedule your posts on Facebook, Instagram or Youtube: create original content and be aware of the copyright policies of each social network. The Facebook and Instagram creative studio allows you to protect the original content you post on the platforms. To do this, sign up for Rights Manager.
YouTube has extensive artificial intelligence that detects both images and audio from other videos that are copyrighted. So use only images, videos and music or audios of your own.
Otherwise, you will be punished by the platform and you will lose all your content.
Don't want to have problems with it? We have separated 3 articles from our website that can help you in the production of content for your social networks:
- Free and Paid Image Banking Guide;
- List of sites where to download free music;
- List of royalty-free stock videos.
Paid tools for scheduling posts: is it worth it?
If you just want a way to schedule your posts, you may be wondering if it's worth paying for a platform or using the Facebook, Instagram and YouTube creative studio. Today there are several paid tools that help with this post scheduling process.
Among the best known are Mlabs and Hootsuite. If you just want to schedule your content on Facebook, Instagram and YouTube, we don't believe paying for a platform is necessary.
However, if you want to schedule posts in more places like Stories and Linkedin, for example, paid tools can help. In addition, these tools usually also offer more features, such as content approval flow, statistics, message management through Inbox, are some of Mlabs' differentials, for example.
Continue not blog:
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