by Team AllYourVideogames | May 3, 2022 | Facebook, Instagram | 24
Many people have doubts about the best time to post on Facebook. Keeping networks always up to date requires work and dedication. To have engagement and a good conversion, it is necessary to plan.
For this planning to be more effective and bring better results when it comes to reach and engagement, finding the best time to post is very important.
Why bother with the best time to post on Facebook?
We know that organic reach, especially on Facebook, is getting smaller and smaller. Therefore, finding ways to improve this metric is always a concern of those who use social media as a marketing tool.
In this sense, finding the best time to post means finding out when the majority of your audience is usually online. With that, if you schedule your posts to be published at times when your audience is active, the chances of your publications being more effective increases.
Learn more: When is the best time to post on Instagram?
It works like in physical stores, for example. If a store owner knows that the busiest time on the street where his business is is from 08 am to 18 pm, he will certainly open his establishment at that time. That's because, the chances of selling are much higher than if it opened between 00:06 and XNUMX:XNUMX, when there's almost no one on the street.
In the case of social networks, the chances of your content being delivered to more people tends to increase if you publish when there are more people online. In addition, knowing the best days and times when your audience is usually online can help you save money.
For example, it may be that when analyzing the data of the best days and times you discover that your audience does not access social networks on the weekend. Based on this information, you can stop investing or reduce your ad budget on those days, directing the investment to days when the movement is higher.
It is worth mentioning that each business has specific times when its content must be posted. That's because this time is defined based on the activities of the audience of each business. So, especially if you manage more than one page, remember that you need to verify the data on each of them.
How to find the best time to post on Facebook?
To know the best time to post on Facebook and Instagram, it's simple and fast. You just need to keep an eye on the data that these social networks provide about your business. Check out!
How to find the best time to post on Facebook
1. Please click Information on your page to access Facebook Insights;
2. Access the section Publications
3. View the days and times of greater access
Everything is separated by days of the week and times. The days of the week give you information about which specific day is worth investing in to produce more posts. Times show what peak audiences you might have on your page.
How to find the best time to post on Instagram
1. Access your Instagram profile by accessing the menu in the upper right corner of the screen;
2. Then click Information;
3. On the page that will open, access the tab Public;
4. Finally, scroll to the bottom of the screen where you will find data about the times your audience is usually connected.
See how easy and fast it is to find out the best time to post on Facebook and Instagram? Now you just need to adjust your content schedule and schedule yourself to publish at these times. This is a very important strategy if you want to be successful on social media, so be sure to apply it.
How to schedule Facebook posts?
To take advantage of the best times to post on Facebook, you can use tools that allow you to schedule and publish your content whenever you want. Here on the blog we've already talked about how to use Creator Studio to schedule your posts.
Learn more: How to schedule posts on Facebook and Instagram for free
Another way to schedule posts on Facebook, Instagram and other networks is using external tools. Below, we have selected some companies that allow this.
- Mlabs
- Hootsuite
These are the two most popular tools for scheduling your content on Facebook and Instagram. It's worth checking out, as they help all entrepreneurs a lot. Of course, they can come at some cost. So, check if it's worth investing to have access to all the features they offer, or if Creator Studio itself isn't enough.
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