The 100 most used hashtags in the world: check out our list

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Carlos Laforet Coll
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The 100 most used hashtags in the world: check out our list

by Team AllYourVideogames | Nov 9, 2022 | Instagram | 6


We have already explained here what hashtag means, that weird little word that doesn't bite and isn't to be eaten. They only exist to organize content on the internet. Today we are going to show you which most used hashtags on the social networks.



Words become hashtags when they are preceded by the pound symbol, popularly known as tic-tac-toe. When we type a hashtag on social media, we automatically create a kind of link that can attract more audience to your publication.

And this is the point we want to pay attention to. Anyone who uses social media as a work tool knows the importance of attracting more audience to their content.

Using hashtags in your posts can attract more followers to your social network, organically. However, for this tactic to be really fruitful, it is important to know which hashtags are the best in your niche.

In addition, it is important to pay attention to some rules. When used excessively and without planning, the beneficial effect can be the opposite.

For this reason, today we are going to talk about the most popular hashtags that you can use in your publications, whether on Facebook, Instagram or Twitter.


The strategy can give that stray to pump your content.


The most used hashtags to increase your traffic on Instagram

According to a study released by Metricool, the most used hashtags on Instagram recently are:

  • #love (love) – Used in 1.597.832.456 publications;
  • #instagood (for posts about positivity and good things) – Comes in second with 988.131.008 posts;
  • #photooftheday (favorite photo of the day) – More than 490 million posts have included this hashtag;
  • #tbt (throwback thursday: used on Thursdays to remember something past) – With over 489 million impressions. Great for publishing that photo or content that you missed the publishing team;
  • #fashion (fashion) – Used in 475.992.147 Instagram posts to date;
  • #beautiful (beauty) – Sixth most popular with 456.547.737 tags;
  • #happy (happiness) – With 422.116.954;
  • #like4like (exchange likes) – People who like to reciprocate a like have 410.451.976 mentions;
  • #picoftheday (favorite photo of the day) – With 373.976.698 posts;
  • #art – Used in just over 334 million posts;

These are expressive numbers, aren't they? Know that in your field of activity there are also the most used hashtags.

Learn More: 8 options to change your Instagram font

The most used hashtags by small entrepreneurs

The Display Purposes website tracked the 10 # most used by entrepreneur profiles:



  • #entrepreneurship - 100.00%
  • #marketingdigital – 42.48%
  • #undertake - 27.30%
  • #success – 27.49%
  • #marketing – 27.79%
  • #entrepreneur - 19.11%
  • #focus - 19.11%
  • #money – 17.04%
  • #business – 14.70%
  • #hotmart – 12.11%

Our tip here is, try to find out which hashtags are most used within your field of activity. For this, you can research which your competitors are using.


The 100 most used hashtags in the world

According to data from Instagram Analytics, these are the most used hashtags worldwide:

  • #love
  • #instagood
  • #photooftheday
  • #fashion
  • #beautiful
  • #happy
  • #cute
  • #tbt
  • # like4like
  • #followme
  • #picoftheday
  • #FOLLOW
  • #me
  • #selfie
  • #summer
  • #art
  • #instadaily
  • #friends
  • #repost
  • #nature
  • #girl
  • #fun
  • #style
  • #smile
  • #food
  • #instalike
  • #likeforlike
  • #family
  • #travel
  • #fitness
  • #igers
  • #tagsforlikes
  • #follow4follow
  • #nofilter
  • #life
  • #beauty
  • #amazing
  • #instamood
  • #instagram
  • #photography
  • #vscocam
  • #sun
  • #photo
  • #music
  • #beach
  • #followforfollow
  • #bestoftheday
  • #sky
  • #ootd
  • #sunset
  • #dog
  • #vsco
  • #l4l
  • #makeup
  • #f4f
  • #foodporn
  • #hate
  • #pretty
  • #swag
  • # cat
  • #model
  • #motivation
  • #girls
  • #baby
  • #party
  • #cool
  • #lol
  • #gym
  • #design
  • #instapic
  • #funny
  • #healthy
  • #night
  • #tflers
  • #yummy
  • #flowers
  • #lifestyle
  • #hot
  • #instafood
  • #wedding
  • #fit
  • #handmade
  • #black
  • #pink
  • #blue
  • #work
  • #workout
  • #blackandwhite
  • #drawing
  • #inspiration
  • #home
  • #holiday
  • #christmas
  • #nyc
  • #london
  • #be
  • #instacool
  • #goodmorning
  • #iphoneonly

This data is important, because this type of survey makes life easier for those who want to get more likes on their profile.



We usually say around here that likes don't pay the bill. But they generate social proof and, in addition, they work like online word-of-mouth.

That is, the more likes, the greater the chance that your posts will be shared with other users.

The most used hashtags in our country

In our country, Instagram Analytics also presented the statistics of what happens among our countrymen. The result is this top 5 of our country's hashtags:

  • #tbt
  • #love
  • #our country
  • #amor
  • #instagood

In addition, the brand presented the fastest growing # here, and they are:

  • #our country
  • #Feminine fashion
  • #carnival
  • #look of the day

Finally, let's talk about quantity. Using hashtags can help you reach your goal. However, when used in excess, they can pollute your publications.

Huge captions with too many hashtags can scatter your persona's attention. In addition, there is a limit to their use, according to each social network, as we have already explained here.

You can use hashtags to enhance your photos and with that, generate more interactivity with your followers.


Whatever your goal: gain more followers, increase the number of likes or increase the reach of your content. Does not matter! By incrementing your posts with #, you can ease the way.

Tell us here, what are the hashtags you've been observing the most in your feed?

If you've read this far, leave your #euli here in the comments.


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