by Team AllYourVideogames | Apr 14, 2022 | Social Networks | 4
In recent days, the live streams, which had already become a trend, ended up becoming a fever on social networks. Everyone wants to ride this wave and start using this feature, but you have to be careful.
Lives have a more relevant engagement compared to published videos. Therefore, major brands make use of this resource to launch their products, as it is a versatile and far-reaching strategy.
To ensure a quality real-time broadcast, it is important not to improvise. So we've separated some essential tips for those who are starting to do lives. Check out:
9 ESSENTIAL TIPS FOR LIVE BROADCAST
1. HAVE A SCRIPT
The first step to ensuring the success of your live is knowing what you are going to say. That way, you avoid tangling, don't miss out on important information and get straight to the point.
Before starting a live stream, define the reason why you decided to create this content. Whether it's advertising a product, answering customer questions, giving tips or even showing your company's day to day, the important thing is to know what you expect from your live.
Before you begin, make notes and a list of important topics you intend to cover. That way, you don't run the risk of forgetting to talk about something and convey the message more credibly.
2. DETERMINE THE DURATION
Before you begin, as you organize your script, define how much time you will have to cover each topic and how long you plan to stay live.
This is important to ensure that you can cover everything you intended and that your live will not be too long.
If you decide to broadcast via Instagram, for example, remember that the platform only accepts lives up to 2 hours long.
When planning, be sure to leave a few minutes to spare. That way, you don't run the risk of having to cut something from your script if you end up wasting some time on the broadcast fixing technical problems, for example.
3. CHOOSE A GOOD TIME
The success of your live stream will depend on the presence of your audience. Therefore, try to choose a time when your audience is online and available to accompany you.
You can take a poll asking your followers what time they prefer or follow the metrics available on their social networks.
Remember, the best time for your audience is not always within business hours. Therefore, you need to plan and adapt your broadcast to what is best for both: you and your followers.
4. DISCLOSE IN ADVANCE
Don't leave to disclose your live at the last minute. Do your planning and start inviting your audience in advance. Otherwise, you run the risk of not having anyone watching you.
On Facebook, you can schedule the time of the live and share the link to the broadcast on your page. On Instagram, you can use the countdown sticker so that your followers are notified of the time they should enter your profile.
Choose a streaming platform and see a way to get the word out in advance. Remember to use triggers like anticipation to pique your audience's curiosity about the topic you're going to address.
Learn More: Mental Triggers: The Complete Guide to Proven Business and Communications Strategies You Can Apply
5. TAKE CARE OF THE SCENE
Before you start, make sure you are in an ideally lit space for your live and that your microphone is not being covered or generating noise. Look for a space or stand to support your phone, especially if your stream is longer.
If you are going to use a support bracket for your camera or cell phone, test beforehand that it is secure. This will prevent the device from dropping while you are streaming your content.
If you are going to share a presentation, carefully and carefully review its content.
Also, be careful with the objects that will appear in your scenario. Make sure there aren't any personal items that shouldn't be shown and even your clothes are okay.
It is also important to choose a space without too much noise and where you will not be disturbed. Before starting the broadcast, let people at your home or business know that you are going live and that they should not be disturbed.
If you're using your cell phone, a tip is to mute notifications from apps like WhatsApp, for example, so that the sound of new messages doesn't disturb your live streams.
6. WAIT FOR THE PUBLIC
Something essential when doing a live is waiting for your audience to arrive to watch you. In your script, set aside the first few minutes of the broadcast so you can wait for people to start going live.
Use this time to ensure that everything is going well with your image and audio transmission. It's worth asking the audience if they're seeing and hearing you well. This is great, because it makes you sure that everything is working 100% with your video and it also guarantees the first interactions with those who are watching you.
Remember to talk to whoever is watching you. Show that your live is truly a space for exchange between you. Try to answer some comments, ask questions, ask for suggestions and, above all, thank them for the interactions.
This exchange is important for your audience to feel connected with you and continue to actively participate in your live broadcasts.
8. ATTENTION TO COPYRIGHT
If you intend to save the content of your live to use it as promotional material in the future, beware of third-party production!
Avoid unauthorized soundtracks and images taken from Google, for example. In addition to avoiding the loss of the material produced, it will also avoid legal problems.
That doesn't mean you should stop using artistic elements to enhance your event.
An alternative is free banks, they exist for both images and music. Examples follow:
- Image banks: The best with free images in 2022
- 10 Banks to find png images with transparent background
- Top 8 free music bank to download and use in your videos
9. ANALYZE THE DATA
As with all work, it is important that you analyze the final result and raise points for improvement next time.
When broadcast on social networks, the platforms always provide us with interesting data about the lives. They serve to give you a direction on which content has engaged the most, information about your audience and other information that can help in the production of content for your next live broadcast.
Learn More: Perfect Post Tips for YouTube, Facebook, Twitter and Instagram
Live Streams: Hands-on
Where to start
These are simple guidelines, but if forgotten can make your live not have the expected results. So, if you're starting to produce lives and include them in your content schedule, start with beans and rice.
In other words, start with the simplest, taking the care we indicate here, and only then think about more elaborate live broadcast productions, which require more work and technique.
You consider yourself a very shy person and think that live is not for you, rethink that statement. Your company's marketing will thank you!
If you already use the internet and social media to promote your business, live broadcasts can be the next step in gaining more followers and consequently more results.
As we said before, videos tend to engage the public much more and those who are not seen are not remembered.
That's why you need to start training speaking with the audience. Before using a camera, practice in the mirror, in the shower, with a trusted person. We even gave some tips here to lose the shyness when recording.
If you want to go deeper into this subject, here are some tips on how you can use live streams to increase your business sales. A great incentive to get started.
Learn More: 6 simple ideas on how to use lives to increase your sales
Do you have a good tip about live streams for those who are starting to do lives that we forgot? Leave it here in the comments.