by Team AllYourVideogames | Nov 18, 2022 | Social Networks |
Anyone who uses social networks, especially Instagram, and wants to promote links to their business ends up bumping into the restriction that does not allow them to use more than one link in their bio. But know that it is possible to resolve this issue with the Link Tree.
The best way to use social media is as a source of traffic for your website or service and sales channels. For this, it is necessary to disclose links.
However, on Instagram, this type of disclosure is more complicated, especially for those who have not yet reached the 10 thousand followers mark and, therefore, do not have the “Drag Up” option in Stories.
For these people, the bio link is the option. Therefore, knowing how to take advantage of it in the best possible way is very important and this can be done using Link Tree.
In this text, we will show you how you can promote multiple links from your Instagram bio using Link Tree.
What is LinkTree?
Link Tree is an online tool known as a link aggregator. Its function is to provide multiple links through a single url.
With this, it is possible to disclose as many links as necessary using only the url generated by the tool.
This url works normally like any other, so it can be easily added in the bio and even on the networks. As it is personalized, you can even advertise it on a business card, for example.
Translating the name of the tool into Portuguese, it is now possible to have an idea of how it works. Tree means tree, which leads us to understand that the tool allows you to create a tree of links.
See the example of our Link Tree. By clicking on the link in Camila Porto's Instagram bio, the user is directed to the page below. In it, you will find a series of links that we consider very important.
Among them the links to the courses, the blog and even the direct link to our Telegram channel.
Why use Link Tree?
We recommend using aggregators like Link Tree to make using your bio much more functional.
Having a link that takes you to your website is great. But having the option to also leave links to a promotion like Black Friday, a giveaway or even to your WhatsApp is even better.
Thus, you shorten the path between you and your customer. As a result, your retention results end up being much better.
Imagine that your customer wants to get in touch with you and is looking for your WhatsApp. In your bio, there is the link to the home page of your website.
Then he will have to do the following way: enter your Instagram profile > access your website > access your contacts page > find your Instagram number > add you to his contacts > start the conversation.
It's a long way, don't you think? Many customers give up right away.
Now, if you were using Link Tree, the path would be much shorter. Your customer would: enter your Instagram profile > access your bio link > click on the WhatsApp option and that's it, the conversation with you would start.
In addition, Link Tree also provides access data on its links. So you can track how many people are clicking on the links in your bio. Cool huh?
Is Link Tree paid?
Link Tree has two plans for those who want to use the tool.
The first is a free plan, which allows you to insert an unlimited number of links into the aggregator, have access to link access reports and make basic customization of the tool by inserting a profile image and choosing the background.
The second is the PRO plan, with a more complete version of the tool. It has the same benefits as the basics, but has several other customizations, integration with Facebook, YouTube, etc. In addition to allowing the insertion of priority links and providing more data about the clicks you receive.
This more complete version is available for R$16 per month.
How to use LinkTree
Getting started with Link Tree is simple and fast. The first step is to create an account. Look:
Step 1. Access the Link Tree tool website;
Step 2. Fill in the fields E-mail, User name, Password (Confirm the Password).
The username is what will appear in the custom url that you will disclose. Therefore, if you are creating an account for your business, the ideal is to enter your brand name in this field;
Step 3. Click on the green button Sign up (Registrar);
Step 4. Re-enter the name of your business and choose 3 categories in which it fits;
Step 5. Check the "I'm not a robot" field and click Save Details;
Step 6. Now choose whether to proceed with the free or paid version of the tool. Here, we select the free plan.
Now, your account will be created. To confirm it, you will need to click on a link that you will receive by email.
Now that you have a Linktree account, it's time to enter the links you want to promote. For this:
Step 1. Please click “+ add new button/link” and, in the fields that will open, fill in name and destination url.
For example, if you want to publicize your Whats. You can put “Contact Us on WhatsApp” in the name field and your number link in the URL field.
If you still don't have a direct link to your Whats, in this link we teach you how to create one.
Step 2. To activate the link, click the orange button on the right side of the link you entered. When it's green, it means your link is activated.
Step 3. Enter the address of the links you want and check on the right side of the screen how they are displayed in your Linktree, according to the customizations you have made.
At the top of the page, on the Appearence tab, you have the option to customize your Link Tree. You can, for example, change the background color and add an image to your profile.
With the PRO version, you can also customize the button format, font and colors of your Link Tree.
After inserting your links, just copy your link from the Link Tree and publish it wherever you want. Be it in your Instagram bio, Facebook, on other social networks, on a page on your website, etc.
If you don't know how to put the Link Tree link in your Instagram bio, here we've already taught you how to do it on this social network.
So, did you like the idea of using an aggregator to spread your links in one place?
This is a strategy that can be very useful to improve the retention and conversion results of your digital marketing. Both for facilitating access for your customers and for allowing you to measure their accesses.
Let us know in the comments if you plan to start using Link Tree on your social networks.