by Team AllYourVideogames | May 3, 2022 | Instagram | 1 comment
How many times a week are you tagged in an Instagram giveaway post that a friend of yours is participating in? It is quite common for these pages to hold sweepstakes to boost the number of followers using some tool.
In this post, we are going to teach you how you can use the draw and make the best use of this feature on Instagram.
It is necessary to be aware of some legal issues to carry out this type of promotion, as will be explained later. Also, see some tips on how to use Sorteiogram.
Sweepstakes on Instagram
Before holding a draw, it is necessary to establish some strategies, such as: what will be the prize, the number of winners, the rules, disclosure, advantages and possible disadvantages.
Which prize should I draw?
If you have a business that sells products or services, use this in the giveaway. Now, if your page is for entertainment, make something available that relates to your followers.
For example, if your Instagram account addresses geek topics, you can give away books, manga, comics, action figures, games, and so on.
Also keep an eye on the comments to get to know the profile of your followers better. This will help you to engage with your audience. Keeping this in mind, sweepstakes participants will create a good impression of your service and will continue to follow you even after the sweepstakes.
How many prizes do I draw?
Before publicizing the draw, it is important that you already have the prize. It may seem obvious, but it has happened that pages give away a product and the winner does not receive the prize. If this happens, the page loses credibility and, consequently, followers.
There is no ideal of how many products you need to draw, everything will depend on the availability and demand you have at the moment. Evaluate thoroughly if you will be able to fulfill your promise.
Instagram giveaway: Rules
This is one of the most important steps for a good engagement of your giveaway. Think of simple rules and be as clear as possible, don't leave words between the lines that cause doubts in followers. Obviously, be sure to set a period for the draw to take place.
Here are some examples of rules you can use:
- follow the page: this criterion makes the profile increase the number of followers, which increases the visibility of your services;
- Tag friends in the comments: this is one of the most used rules in sweepstakes. It also helps a lot to boost your page;
- Followers' creativity: Another very useful technique is to ask your audience a question. The most creative answer is the prize winner. Another alternative is to choose two answers and let followers choose in a Stories poll.
Instagram giveaway: Disclosure
With all of the listed items already established, use as many social media as possible to promote your giveaway. You can also encourage your followers to spread the word about the promotion, for example, by asking them to use a unique hashtag for the giveaway. This will create engagement and identity for your page. Another benefit that this method brings is that it will be easier for people to look for the service you offer.
Instagram Giveaway: Advantages and Disadvantages
Even if your page was recently created, running sweepstakes can generate engagement quickly. Promotions attract attention, everyone likes to pay less or get something for free.
In this way, engagement is fundamental in social networks. Sweepstakes are tools that help your service visibility and help you better understand your audience. For example, if you spend BRL 300 on awards, with the increase in your page's followers, jobs that exceed the amount invested may appear.
However, it is necessary to study to reach the defined objectives. If you don't plan well, you may end up not meeting your expectations, which would be a disadvantage for conducting sweepstakes.
Learn More: How to live on Youtube and Instagram at the same time?
Giveaways on Instagram: Care
Simply and directly speaking, it is against the law to hold sweepstakes on Instagram without regularizing the promotion. According to Law No. 5.768, article 1, created in 1971: “The free distribution of prizes as advertising, when carried out by means of a lottery, gift certificate, contest or similar operation, will depend on the prior authorization of the Ministry of Finance, under the terms of this law and its regulations”.
To be able to carry out promotions in a legal way, which does not generate any problems, it is necessary to ask the Ministry of Economy, Secretariat for Fiscal, Energy and Lottery Monitoring (SEFEL), the body responsible for issuing the document that regularizes the promotions. The order must be placed at least 40 to 120 days before the start of the promotion.
Instagram itself has guidelines on sweepstakes on this social network. Also, you can check out the FAQ on this topic on Instagram.
Raffles on Instagram: Sorteiogram
After you have prepared all the requirements for your promotion, a good way to carry out the draw is with Sorteiogram. This is a free tool, simple to use and you don't even need to register. This site allows you to create filters, such as one comment per follower, remove duplicate comments and select multiple winners.
Sorteiogram loads the comments of a post and selects the winner at random. Check out how you can use this tool.
Step 1. Access the Sorteiogram and click on “Perform Sorteio”;
Step 2. Enter the name of your page and then enter an email address. After filling in the data, click on “Continue”;
Step 3. Paste the giveaway publication link or select the post from the list uploaded by Sorteiogram;
Step 4. Wait for all the comments to load and click on “Draw Number”;
Image: Publicity/Sweepstakes
Step 5 (Optional). To draw more than one winner, select “Advanced Options” and enter the number of winners in the “Number of draws per click” space. There is also the possibility to remove duplicate comments and apply other filters.
Step 6. The platform will select the winning comment. It is worth remembering that it is important to see if the winner followed all the rules of the draw.
Now that you know how to use Sorteiogram to make sweepstakes on Instagram, be sure to test and use this feature in a promotional action. And remember: don't see this action as an expense, but an investment to boost your social network.
Calmly plan all the topics mentioned in this post and be aware of Instagram's care and guidelines.
