How to sell on Instagram: step by step to set up your virtual store

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Elia Tabuenca García
@eliatabuencagarcia
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The Instagram Shopping feature allows you to sell products such as clothes, jewelry, crafts, among others, through the social network. To set up your online store, you must have a business profile on the service linked to a Facebook account. It is also necessary to trade, mainly physical goods.

shows what the tool offers and explains what it takes to start selling on Instagram. Check out tips to make your online store a success!

How to sell on Instagram

In addition to the criteria mentioned above, the user must comply with the commercial policies of the network. And, of course, don't sell prohibited items. If you meet all the requirements, you can request your account to be evaluated so that it is considered suitable for using the Shopping tool.



Check below all the steps to start selling on Instagram.

Download Instagram

If you don't already have it, download the Instagram app, available for Android and iOS. Then, perform the quick registration, preferably using the Facebook account that will have the associated account.

Create a business account

If you already have a personal profile on Instagram, you should turn it into a commercial one.

Link the business profile to a product catalog

Now, you must link your Instagram business profile to a catalog for Facebook products. Through Catalog Manager, you can create your own from scratch or use an existing template. To do this, follow the steps:

1. Access the catalog manager and go on E-commerce. confirm in Advance;

2. Now, click Upload product information and then in Create;

3. So, choose View all catalogs;



4. Inside the Manager, you will see a kind of table. In column Recommendations, Click Set up Shopping on Instagram;

5. On the page that opens, go to Use Cases → Non-Instagram Purchases → Connect Profile;

6. In the next window, click Add a new Instagram business profile;

7. Log in to your business account and that's it, it's linked to the catalog.

Now, you will need to register for purchases in the Instagram app. After opening the application, follow the path: photo with profile picture → three lines icon in the upper right corner → settingsCompany Sign up for shopping.

When the option opens, tap Continue and then in Send for analysis. According to Facebook, the registration approval process usually takes days, but can take longer.

In some countries, you can link your profile to a catalog using Facebook partners. These partners are companies that host e-commerce platforms. Among them are Shopify, WooCommerce, BigCommerce, Magento, 3dcart, Storeden and OpenCar. This option is not yet available in our country.

approved account

If your account is approved, a few days or weeks after signing up, you will receive an alert on Instagram. Complete the process in Shopping. Then, you can start using all the benefits offered by the social network commerce tool.

Shopping on Instagram: what does the feature offer?

Disclosure / Instagram

If you really want to start selling on Instagram, it's important that you are aware of what the Shopping feature offers. For example, the platform does not have checkout. This means that it does not serve as a tool to carry out commercial transactions.



Therefore, it is necessary for your company to have a viable means of making payments.

The purpose of the resource is to function as a kind of virtual showcase for the companies' products. Put Instagram as a place of visibility for clothes, jewelry, accessories, makeup or whatever else you want to sell.

They can be posted to feed or stories. By touching the tag inserted in the product, the user can see the description, price and the link to the website where it is possible to buy it.

According to Facebook, you can add “up to five products per image or video post and up to 20 multi-image posts.”

Tips to make your Instagram store a success

For those who are starting to sell on Instagram, there are some fundamental tips that can make a difference in getting your store noticed by the target audience. We've put together some that can help you stand out on the social network.

1. Invest in content

Make publications on a regular basis so that customers get used to looking at your company's page. Create posts that are not just about sales, but that serve to enhance your brand.

Tell us a little about the production process, show the human part of the company and generate humorous content. But always write thinking about who your target audience is.

Also, don't just write. Videos are also a great way to tell stories. Just don't forget to include subtitles, as 85% of Facebook users watch business videos without audio. The data are from a study done by MEC North America.


2. Stories, stories e mais stories

Disclosure / Instagram

Pay close attention to Instagram Stories. The number of users of the ephemeral post publishing tool grows every year. With that, the chance for your brand to be seen too.


The feature offers a number of tricks that can reduce the distance between the store and customers. Among them are stickers, GIFs, poll creation, space for questions, among others.

It is important that stories always have text inserted. After all, a photo without written content means nothing to the follower. There should also be some text in the videos, to draw the attention of those who have the audio turned off.

Although posts only last for 24 hours, you can save them as a highlight on your profile. Organize highlights by product categories, helping your consumers find what they need.

Kwai: how to create amazing videos and share on Status and Stories

3. Attention to details

Disclosure / Instagram

Think of images that will grab the attention of your target audience amidst a lot of information that appears in the news feed. A tip given by Instagram itself is to use textures in the background of the image that highlight your products.

Photos from different angles, such as the items seen from above, can also be a differential. Videos and photos with customers using your products are also a good option. Just don't forget to ask them for permission to share.

4. Bet on hashtags (in moderation)

Disclosure / Instagram

Hashtags are a kind of virtual tag that classify and organize posts that use the same hashtags in one place. Therefore, a person interested in buying plants will likely search for hashtags related to the topic.

If you own a succulent store and use #loveplants in your branded posts, you can increase the chances that it will be found by potential buyers.

You can also create creative hashtags that include your company name or the name of a collection. Create some action that makes consumers use these tags when they post photos with the purchased items.

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