by Equipe AllYourVideogames | Jun 12, 2022 | Facebook | 10
The resource how to create an online store on facebook arrived to help businesses that want to sell their products, simply using their Facebook page.
This function has been around for a few years on the social network and has been gaining numerous features and becoming increasingly attractive.
With the virtual store on Facebook, you can show your products to interested people, as the followers of your page are customers or potential customers of your business.
Currently, it is still possible to integrate the virtual store on Facebook with the store on Instagram. In addition, soon it will also be possible for your customers to buy and make payments directly on the social network.
Therefore, in today's text, we will show you in 10 quick steps, how to create an online store on Facebook.
Learn More: Facebook Marketplace: how it works and tips to sell more
How to create an online store on Facebook
Learn step by step how to create a virtual store on Facebook to start promoting your products on the social network and use it in your digital marketing strategy.
The first point here is to know that you need to have a Facebook page to be able to create your store. If you don't have one, in this text we teach you how to create one.
If you already have it, you're ready to take the next steps:
Step 1. Enter the store creation page in Commerce Manager;
Step 2. Em Choose a way to sell, click on create a store and then in To start;
Step 3. Em Active, Click + Create a store;
Step 4. Now, in the section Start setting up your storechoose Your site and click Start .
Step 5. Em Select your company, you will have to choose which page you want to add your store to. Only pages managed by you will appear in the list;
Step 6. That done, click Advance;
Step 7. Em Account details, enter an Account Name and select business account, then click Advance.
Step 8. In the section Where people can see your store, choose where you want to create your store. Here you can configure so that your store also appears on Instagram;
Step 9. Em Catalogue, create your product catalog and then click Advance.
Step 10. Now, check all store details and accept the Performance and Seller Accountability Policies. If you agree, click create your store.
Observation: you can create just one catalog to use in your store. You will not be able to change this selection later. If you already have a catalog created, you can use it in the process of creating your online store on Facebook.
That's it, Facebook will analyze your request and, if everything is ok, your store will go live soon!
How to enable the Store tab on your page
Step 1. Visit Cconfigurations and then click on Templates and guides.
Step 2. On the tabs, find the option Shop and activate the switch, leaving it blue, so that the tab is activated on your page.
Ready. Now that the Store tab is activated on your page, it's time to start the promotion process and start putting your products up for sale.
How to create an online store on Facebook: personalization
In the process of creating a virtual store on Facebook, you can customize your store so that it looks like your company.
In Commerce Manager, when you add a new product or collection to your store, you can customize how you want them to appear. To do this, just use the Store Configurator. In it, you can:
- Add, remove and organize featured collections, products and product grids very easily from the drag and drop function;
- Select which collections will be highlighted at the top of the store;
- Change the text size and color of buttons and details;
- Preview a preview of what the store will look like on Facebook and Instagram, in both light and dark mode on these social networks.
Resources available in our country
Here in our country, we still have some limitations in the Facebook store. That's why we've listed EVERYTHING you can do within your online store:
add products: You can add products and information about them within your store. It is not necessary that you already have a product catalog uploaded to another website and there is also no limit on how many products you can upload.
Organization: you can customize the way you present your store. A tip is to divide your products by collections so that your customers find what they want faster.
Featured: You can choose to highlight multiple products.
Customer relationship: People interested in your products will be able to contact you quickly. Directly in the messages on your page, they will be able to ask questions and close a purchase.
Data and metrics: it is possible to have the data of how many views each product had and also how many messages you received.
How is the payment done?
You must be asking yourself? âHow do I get paid for purchases made in my store?â In our country, payment is not yet being carried out directly on the page.
The sale can be closed through Facebook Messenger, with you and your customer talking and choosing the best payment method. Or you can direct people to your e-commerce where the customer can close the sale.
In these two types of sale, Facebook does not receive any percentage of the purchase price. The money from the sale is 100% your business!
But be aware: it is possible that the social network will charge some fee in the future, as already happens in large marketplaces.
Image and video rules for virtual stores on Facebook
There are some rules to be followed by those who want to learn how to create a virtual store on Facebook. These are basic Facebook requirements and recommendations for product images and descriptions.
RULES FOR IMAGES
Facebook determines as a rule that each product must have at least one image. It must be an actual photo of the product. The use of product icons or illustrations is not allowed.
This is so that people understand what your product is and are really interested in it. As a recommendation, it is interesting that you:
- Use images that are easy to understand, that show the entire product with a WHITE BACKGROUND. The image must be in SQUARE format with a resolution of 1024 x 1024 pixels or more.
- Do not use images that have text, such as headlines or codes and offensive content (nudity, explicit language or violence).
- Do not use promotional or advertising material. Avoid watermarked images and time-limited information.
RULES FOR DESCRIPTIONS
In the descriptions, the only requirement is that it be in rich text. That is, made in any of the programs of the Office package, such as Word, for example. HTML text descriptions will not be accepted by Facebook.
As a recommendation, descriptions should have product information only. Make texts easy to understand and highlight unique product features.
Avoid putting phone numbers or email addresses in the descriptions during the steps on how to create an online store on Facebook. Also avoid long titles, excessive punctuation, and the use of all uppercase or all lowercase letters.
RULES FOR VARIANTS
Variants are product-specific information such as: color or size.
Facebook's rule is that each product must have a maximum of four variants. So that your customer's screen is not filled with irrelevant information, remember to put what is extremely necessary in the process of how to create an online store on Facebook.
As a recommendation, Facebook asks not to use abbreviations. For example, use expressions like âSMALL SIZEâ instead of âSIZE Pâ.
The idea is that the variants are all listed in a single product and not split into multiple products. For example: if you have the same shirt in S, M and L, just register the shirt in the Facebook virtual store and make these options available as variants.
Now you know how to create your store and all the Facebook requirements to start off on the right foot.
Did you like the post? Now that you know how to create a virtual store on Facebook, comment here: what products will you sell in your store?
Entities: Facebook | Instagram
10
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Rosana on June 19, 2022 from 20:29
Doubt. Is this being released gradually to users?
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Andressa Pellanda on June 20, 2022 from 18:14
Hi Rosanna!
This feature is now available for pages, it was released a few months ago.
A hug
Reply
#CamilaPorto Team
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Rosana on June 19, 2022 from 20:29
Doubt. Is this being released gradually to users?
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Andressa Pellanda on June 20, 2022 from 18:14
Hi Rosanna!
This feature is now available for pages, it was released a few months ago.
A hug
Reply
#CamilaPorto Team
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KATIA D. PARTAL GARCIA on August 29, 2022 from 18:27 p.m.
HELLO, I LOVED YOUR EXPLANATION ABOUT THE STORE ON FACEBOOK I AM HAVING DIFFICULTY TO SELL MY PRODUCTS NOW WITH THE STORE LET'S SEE I'LL DOWNLOAD THE EBOOK OBRAGADA KATIA
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Rubén Diego on the 4th of September 2022 from 12:27
Oi, Katia.
We hope your sales are booming with Facebook đ
Reply
Study our materials, apply and then tell us the results.
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KATIA D. PARTAL GARCIA on August 29, 2022 from 18:27 p.m.
HELLO, I LOVED YOUR EXPLANATION ABOUT THE STORE ON FACEBOOK I AM HAVING DIFFICULTY TO SELL MY PRODUCTS NOW WITH THE STORE LET'S SEE I'LL DOWNLOAD THE EBOOK OBRAGADA KATIA
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Rubén Diego on the 4th of September 2022 from 12:27
Oi, Katia.
We hope your sales are booming with Facebook đ
Reply
Study our materials, apply and then tell us the results.
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Erica No August 30, 2022 from Sun 09:05
Thanks for sharing your knowledge, success ????
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Rubén Diego on the 31st of August 2022 from 19:16
Imagine, Erica.
Thanks for following us đ
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Erica No August 30, 2022 from Sun 09:05
Thanks for sharing your knowledge , success ?
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Rubén Diego on the 31st of August 2022 from 19:16
Imagine, Erica.
Thanks for following us đ
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Neyde Bohon on September 7, 2022 from 23:51
Thanks for the directions, hugs.
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Rubén Diego on the 11th of September 2022 from 19:10
You're welcome!
Big hug.
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Neyde Bohon on September 7, 2022 from 23:51
Thanks for the directions, hugs.
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Rubén Diego on the 11th of September 2022 from 19:10
You're welcome!
Big hug.
Reply
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Sweet no September 24, 2022 from Sun 10:20
Can I advertise a payment method âas a bank depositâ? And advertise the account?.. Can trading start in the comments and go to inbox? Thank you very much in advance!!
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Rubén Diego on the 25th of September 2022 from 19:22
Oh, Sweet.
Maybe yes! However, I advise that all details are handled only in the inbox, ok?
Success for you.
Reply
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Sweet no September 24, 2022 from Sun 10:20
Can I advertise a payment method âas a bank depositâ? And advertise the account?.. Can trading start in the comments and go to inbox? Thank you very much in advance!!
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Rubén Diego on the 25th of September 2022 from 19:22
Oh, Sweet.
Maybe yes! However, I advise that all details are handled only in the inbox, ok?
Success for you.
Reply
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Luciana on October 5, 2022 from 19:13
I have a question I would like to know if it is possible to put the page with the product in the free market as in the checkout option on another site?
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Luciana on October 5, 2022 from 19:13
I have a question I would like to know if it is possible to put the page with the product in the free market as in the checkout option on another site?
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Cristina on November 11, 2022 from 00:12
Hello!
Reply
When I add the product to the store, including the color and size options, an error message appears: Please add more than one type for each option. I can't save the record. what am I doing wrong?
Ex. Dress
Color Option: White
Option Size: 3, 4-
Stephanie Quadros on November 23, 2022 from 17:42 PM
Hi Christina, how are you?
Does this message appear before you finish registering the product or does Facebook deny adding it to the store?
#CamilaPorto Team
Reply
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Cristina on November 11, 2022 from 00:12
Hello!
Reply
When I add the product to the store, including the color and size options, an error message appears: Please add more than one type for each option. I can't save the record. what am I doing wrong?
Ex. Dress
Color Option: White
Option Size: 3, 4-
Stephanie Quadros on November 23, 2022 from 17:42 PM
Hi Christina, how are you?
Does this message appear before you finish registering the product or does Facebook deny adding it to the store?
#CamilaPorto Team
Reply
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antonio on November 23, 2022 from 19:29
I can't sequence after the settings option because the edit page option doesn't appear for me, could you please help me?
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Stephanie Quadros on November 24, 2022 from 10:09 PM
Hi Antonio, how are you?
Are you using a fanpage (which has likes) or a personal profile (which has friends)?
When you click on settings, you must go to your fanpage settings, as shown in the print of the article and not to the general settings of Facebook.Also, you need to be an admin of the page to have access to the feature, ok?!
Hope I managed to help!
#CamilaPorto Team
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antonio on November 23, 2022 from 19:29
I can't sequence after the settings option because the edit page option doesn't appear for me, could you please help me?
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Stephanie Quadros on November 24, 2022 from 10:09 PM
Hi Antonio, how are you?
Are you using a fanpage (which has likes) or a personal profile (which has friends)?
When you click on settings, you must go to your fanpage settings, as shown in the print of the article and not to the general settings of Facebook.Also, you need to be an admin of the page to have access to the feature, ok?!
Hope I managed to help!
#CamilaPorto Team
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Paula Mello on November 24, 2022 from 09:48
Hello Camila Porto team! I work with entrepreneurship ebooks already with a virtual store and I usually promote them on my page. Can I sell digital products on a facebook store? Because the guidelines say I can only sell physical products. This is my question, if you can answer, I would be very grateful.
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Stephanie Quadros on November 24, 2022 from 10:19 PM
Hi Paula, how are you?
As you read in Facebook's guidelines, it is not allowed to sell digital products in a store on Facebook, only physical products. Store product listings must adhere to these guidelines. So, you couldn't sell digital products, e-books in this case, on the Facebook store.
Hope I managed to help!
#CamilaPorto Team
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Paula Mello on November 24, 2022 from 09:48
Hello Camila Porto team! I work with entrepreneurship ebooks already with a virtual store and I usually promote them on my page. Can I sell digital products on a facebook store? Because the guidelines say I can only sell physical products. This is my question, if you can answer, I would be very grateful.
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Stephanie Quadros on November 24, 2022 from 10:19 PM
Hi Paula, how are you?
As you read in Facebook's guidelines, it is not allowed to sell digital products in a store on Facebook, only physical products. Store product listings must adhere to these guidelines. So, you couldn't sell digital products, e-books in this case, on the Facebook store.
Hope I managed to help!
#CamilaPorto Team
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Rachel on December 18, 2022 from 20:42
Goodnight. On my page, this option of virtual store guide does not appear. Can I do this from my cell phone or just on a computer?
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Rachel on December 18, 2022 from 20:42
Goodnight. On my page, this option of virtual store guide does not appear. Can I do this from my cell phone or just on a computer?
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Clovis Vigari Vento on January 9, 2022 from 02:59
How do I put my website on the online store????????????
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Clovis Vigari Vento on January 9, 2022 from 02:59
How do I put my website on the online store????????????
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Agner Viaro on January 10, 2022 from 00:37
hello, I have a virtual store and I integrated it with facebook, however, I can't pass the link for other people to see. How do I promote the facebook virtual store?
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Agner Viaro on January 10, 2022 from 00:37
hello, I have a virtual store and I integrated it with facebook, however, I can't pass the link for other people to see. How do I promote the facebook virtual store?
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Eden Carlos de Jesus on January 11, 2022 from 21:38
Can you sell services with this option?
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Eden Carlos de Jesus on January 11, 2022 from 21:38
Can you sell services with this option?
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LAERTH MONTEIRO SANTOS on February 24, 2022 from 14:40 PM
What a great post, I'll try to make one right now!
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Rubén Diego on the 26th of February 2022 from 09:08
How legal, Laerth!
Hope it sells a lotA hug,
Reply
Ruben Diego
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LAERTH MONTEIRO SANTOS on February 24, 2022 from 14:40 PM
What a great post, I'll try to make one right now!
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Rubén Diego on the 26th of February 2022 from 09:08
How legal, Laerth!
Hope it sells a lotA hug,
Reply
Ruben Diego
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gilberto on March 8, 2022 from 10:54
Ola
How should I promote these products to another facebook user, for example, I created the store on my facebook for my friends but I would like to replicate it to my wife's friends to reach a greater number of peopleThank you
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Rubén Diego on March 9, 2022 from 10:58
Hey Gilbert
When accessing the product in the store, just click share.A hug,
Reply
Ruben Diego
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Flavia Renata Albino on March 25, 2022 from 20:42
My store keeps asking to add description. I already described. I already added everything that was possible. What more do they want?
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Rubén Diego on March 26, 2022 from 11:06
Hi Flavia
Reply
If you think you've done everything you should and it still doesn't work, maybe you need to contact Facebook support to see if it's a bug.
A hug,
Ruben Diego
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VIVIANE no April 4, 2022 from Sun 20:37
Hi, could you help me? Where can I change the value to Brazilian Real? He got the dollar store⊠đ
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Lucas Filho on April 10, 2022 from 21:49
Very cool⊠that's what I was looking for. It cost!!!!
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Rubén Diego no April 11, 2022 from Sun 09:32
How nice, Lucas!
Reply
A hug, Ruben Diego
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Renato Pereira on June 1, 2022 from 19:55
it's what i needed.
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Rubén Diego on June 5, 2022 from 10:29
That's good, Renato
Reply
A hug, Ruben Diego
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Luiz Lemes on June 18, 2022 from 19:08
Good Camila Porto, I will start from scratch faithfully following your tips, I will share my success with you,
Reply
Strong hug-
Rubén Diego on June 19, 2022 from 10:47
How cool, Luis!
Reply
A hug, Ruben Diego
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Vania Magalhaes on June 29, 2022 from 18:55
Wow, I did everything right, but my Store didn't give me the option to direct to the payment link, which was exactly what I wanted. She skips items 5, 6 and 7, and goes straight to âinsert photosâ and âproduct descriptionâ. I believe it's because my page has been around for a few years and this method should only apply to newly created pages. What a pity⊠I was all happy with that option. The way will be to create a new page to be able to sellâŠ
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Rubén Diego on the 2nd of July 2022 from 10:02
Oi, Vania
Reply
Have you accessed the store from your page before?
It is possible that this is already configured.
A hug, Ruben Diego
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Sandra on July 27, 2022 from 14:38 pm
Hello!
Reply
Trying to link the Face store with the website and the message âThis page does not have permission to install the custom tabâ appears.
I've been told it's because I don't have 2000 fans on the page, is it?-
Rubén Diego on the 30nd of July 2022 from 10:19
Oi, Sandra
Reply
We do not have this information. Have you tried contacting Facebook support?
A hug, Ruben Diego
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Lourdes Paiva on August 23, 2022 from 10:08 am
Good Morning!
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I want to create my store on facebook, but in my settings I don't find this option to edit page.-
Rubén Diego on the 24st of August 2022 from 13:37
Oi, Lourdes
Reply
What is your role on the page?
A hug, Ruben Diego
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Daniel on December 7, 2022 from 00:23
I created my store, I put a product up for sale, but it's not showing up to people on the marketplace. What would be happening?
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Rubén Diego on December 7, 2022 from 10:52
Hi Daniel
Reply
The product will appear on your page.
A hug, Ruben Diego
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Isabele on December 10, 2022 from 17:37
Hello, I would like to know if there is a way to change the checkout method from âMessage to buyâ to âCheckout on another siteâ even after you have already set up the store.
If yes, how do you do it?I thank the answer
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Rubén Diego on December 12, 2022 from 09:27
Hi Isabelle
Reply
As far as we know it is not possible to change.
A hug, Ruben Diego
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carla ribeiro on December 21, 2022 from 16:03
Hello, I decided to make a fanpage now. I have the following question: in my store, can I change the information for âshipping and exchange after 30 daysâ?. It doesn't fit my product.
Reply
Grata-
Rubén Diego on December 24, 2022 from 10:10
Hey, Carla
Reply
In what part of the creation process does this information appear?
A hug, Ruben Diego
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Michelle Alexandre on the 28th of January 2022 from 15:35
For those who want to change the purchase validation you option, just click on store then the configuration icon and delete the store, then click on store in the side menu and the terms will be displayed again.
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laura on April 26, 2022 from 18:14
Step 6. Choose the purchase method â I already created my store last year and today I would like to change this topic to transfer the user to the e-commerce. How to make?
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I searched a lot on the sites and within Facebook itself and didn't find it. Help me please!!-
Rubén Diego no April 29, 2022 from Sun 09:57
Hi Laura
Reply
As far as we know, it's not possible to change
A hug, Ruben Diego
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dinho Carvalho on May 8, 2022 from 10:32
Good morning Camila, I would like to know how I can change this option âMessage to buyâ to âCheckout on another siteâ in order to activate the store on my insragram.
Thankful!
Reply
Dinho Carvalho-
Rubén Diego no May 8, 2022 from 10:47
Hi Dino
Reply
Once you've set up your store with message checkout, you can't change
A hug, Ruben Diego
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dinho Carvalho on May 8, 2022 from 10:54
Hello guys, I already found out how to solve it, you have to delete the face store to do it again.
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@perfumarcasbrazil -
Jefferson Veidt on the 6th of July 2022 from 18:05
Good afternoon. On something so seemingly simple, I'm having a hard time.
Reply
I created a sales page on my facebook, to sell comics and toys related to superheroes.
The comics are from my collection. As well as toys. New and used.
However, I can't get the store to be approved. I follow all the steps, watch videos and tutorials on the internet. I follow straight. ANYTHING!
I created a cool username and page name. I wouldn't want to lose it.
Today, I managed to place some ads and link with payment on pagseguro. I thought everything was fine, but, I noticed that my page is not found in searches, as well as when clicking on the links in the ads, nothing happens, It is not directed to the Payment Gateway.
But the WORST thing is that facebook sends me messages saying that my page, as well as the ads were not approved, due to SPAM practice.
I never sent anything to anyone. I didn't post anything on a personal page. So much so that I created the sales page.
I don't know what I did wrong. And, there is no way to contact Facebook. What to do? Can you help me?-
Rubén Diego on the 8nd of July 2022 from 10:12
Oi, Jefferson
Reply
You need to seek Facebook support, only they will be able to solve your problem, better informing you what's wrong.
A hug, Ruben Diego
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Jefferson Veidt on the 6th of July 2022 from 18:36
In fact, right now, my sales page has been taken down. And I don't even know why!
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I filed the objection and am awaiting their decision. But, it seems they don't like contestation very much. When we contest, that's when they take it off the air. -
Jocy Ribeiro on August 22, 2022 from 12:29
Wow, I stayed up until dawn and couldn't solve my problem and today your post helped me. Thank you, my store is already under review on instagram. I made a mistake when sending the message. Now I used the whats app link to checkoutâŠI hope they accept.
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Carlos Leandro on September 23, 2022 from 22:33
Good night Camilla. I don't know how to switch the store button from Message to buy to Checkout on another site. Is there a way to do this after having placed the products in the store?
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Camila Porto on March 2, 2022 from 16:33 pm
Hey, Carlos
Reply
Once configured, there is no way to change
A hug, Ruben Diego
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Giseli Meira on May 5, 2022 from 18:19
Hello!
Reply
I would like to know if there is a way to configure checkout for whatsapp, so I would have more control over the stock. So far it's only been finalized by messenger.-
Camila Porto on May 6, 2022 from 08:32
Oi, Giseli
Reply
As far as we know, the option is to send it to a website or to Messenger.
A hug, Ruben Diego
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Débora no June 3, 2022 from Sun 12:00
Good Morning . I created the store. But the ads are running on my personal facebook page. How do I unlink the ads and just keep the ads and my personal publications separate? oh and how to register my whatsapp business? Will I need another SIM card for my cell phone?
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Camila Porto on June 4, 2022 from 10:35 am
Hi, Deborah
Reply
Ads are always made only on pages, there is no way they are being served by your profile.
A number is in just one WhatsApp, if you want to make a new account for Business you will need a new number.
A hug, Ruben Diego
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Junior Pinho on the 6th of July 2022 from 17:35
Did not work. Facebook is blocking me. I'm not able to go ahead to start registering products. The message always appears
(Can't select this business manager account because it doesn't meet our store requirements).Note: I have already done everything that has been said. Can anyone help? Remembering, repeating again. I've done all the steps mentioned above.
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Denise on August 1, 2022 from 21:27
Hi Camilla. Thank you for the post! I followed all the steps the store tab appears in the left corner of the page but I can't open it. And when it is directed to the page an error message appears. Would you help me?
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Camila Porto team on August 3, 2022 from 10:24
Oi, Denise
Reply
Looks like some kind of bug to me.
Recommend trying again later or from another browser
A hug, Ruben Diego
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Luciane on August 31, 2022 from 17:05
It also happened to me. Is it worth creating a new fanpage?
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Loreta on September 10, 2022 from 10:13
For me, the SHOP tab doesn't even appear, and neither does ADD GUIDE. The catalog is ready and appears as active, but it doesn't show anything on the page for visitors. Something is not right with this post. It would be interesting to create another one with hints of possible problems and solutions. Thanks.
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Camila Porto team on September 10, 2022 from 16:17
Oi, Loreta
Reply
It could be a matter of the page template you are using. Have you tried others?
A hug, Ruben Diego
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Marcela on September 19, 2022 from 16:06
I'm going through the same situation. I get the message (Can't select this business manager account because it doesn't meet our store requirements) and I can't find a solution anywhere
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Camila Porto team on September 21, 2022 from 15:09
Hi Marcela
Reply
Have you tried contacting Facebook support?
A hug, Rubén Diego
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Jauna Munhoz on the 5th of October 2022 from 22:05
Good Night!
Reply
I have a Drinks company, we sell frozen drinks with pulp and natural fruits and distilled drinks. Is there any way I can add a showcase on Facebook? Is there something on Facebook that can block this type of product?-
Camila Porto team on October 6, 2022 from 10:58
Hi, Jauna
Reply
We don't have accurate information about it. Ideally, you should read the policies and see if your products fall under any restrictions.
A hug, Ruben Diego
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Sonia pio Dos Santos on December 17, 2022 from 20:28
Hello, I would like to know, if I can configure my store to make and finalize the sale through the open market⊠Or if I can link the access to the store through the open market? Do I have to pay for my store to be publicized on Facebook? Does the market place have a direct link or can I only disclose it in normal access? could it be loophole?
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Renata on March 10, 2022 from 15:54
Do I need to have a website to create the catalog and store? Currently, I don't have a website or a domain and I don't even sell via e-commerce, but I use Instagram a lot for negotiations and sales via DM or Whatsapp.
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Camila Porto on March 15, 2022 from 10:29 pm
Yes, you need a website to generate your catalog
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Renata on March 15, 2022 from 12:34
Hey, good morning! I'm trying to create a store, but I don't have a website and I don't have the conditions to produce one. I would like to know if there is any way to set up this store without having to pay an app for it?
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Morcath on the 10th of September 2022 from 15:04
The âstoreâ option simply does not appear in the tab settings.
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