How does Instagram Explore work?

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Elia Tabuenca García
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How does Instagram Explore work?

by Team AllYourVideogames | Jul 8, 2022 | Instagram |


You can even use a lot, but you know How does Explore work? Instagram? The platform made a statement in June 2022 explaining how posts will be ranked on the social network.



The announcement covers posts from the Feed, Reels, and Explore sections. The platform has several algorithms, which cover all Instagram sessions.

Thus, all decisions on what will be recommended for each user or what appears first for each one are the responsibility of these same algorithms. 

So, here’s how Instagram Explore and the other sections of the platform work:

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Why the switch to suggest posts?

According to the statement, the platform's only function was to be a chronological feed of photos since 2010. As time passed and the arrival of more and more users, it became increasingly difficult for people to keep up with everything.

And so various content that would be of interest to you ended up not arriving.

In 2022, algorithms began to be implemented on the social network, and suggestions based on user interests emerged. The behavior of each user is now used as the standard for ranking publications. 

What usually appears in Instagram Explore?


The Explore tab is a feature provided by Instagram for users to receive personalized content tailored to their interests. These contents in this case are from people not followed by the user. Thus, daily they have access to these contents in the Explore tab, which is represented by the magnifying glass icon.


But how does Instagram Explore work? Instagram itself in the statement gave an example of one of the operating situations to facilitate understanding.


It can be summarized as a crossroads of interests. Assuming that a chef's cooking profile has received several likes in some publication, the social network itself will analyze what other people who liked the chef's post and its audience are most enjoying seeing on the platform. Thus, the contents of Explore are suggested based on this, they are called “related topics”.

Explorar is organized in a similar way to the Feed criteria, that is, there is a priority of the user's taste to define what will appear first, taking into account their interaction history. What is most taken into account when organizing is which posts receive the most interaction from users. Also highlighting the popularity as number of views, likes, saves, shares and comments.

If accounts like a post from a content creator, it's likely that it will appear more often in users' Explore in the future. This interaction with content creators will be measured based on time and user interaction, as well as whether the user has visited the creator's profile.

That is, if the person enjoys and seeks more content about cinema, in addition to following and interacting with more profiles on this subject, for example, their Explore will have more content related to cinema. However, it is worth mentioning that this algorithm changes all the time. Depending on what you search for the most in a day, your incoming content will be different.



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How Instagram Explore and Feed works

If users want to reach people close to them, such as family and friends, then the most suitable sections end up being Feed and Stories. Your most recent posts are the first to appear. Soon after, it is the turn of the so-called “Signals”, which are the characteristics that help the algorithms to indicate the content most likely to receive likes. The signs are:

  • Post data: are information such as popularity (number of likes) and some metadata, such as time and date of posts, duration (in case of videos), location and everything else that is related to the post;
  • Posting details: basically identifies whether the profile you posted is interesting to the user who will see your post, in addition to taking into account the number of times the profiles interacted;
  • User Activity: data on the number of posts he liked and the likes that the algorithm detected;
  • Interaction history: is the user's interest in posts from other profiles. For this, interactions such as the exchange of comments and likes are taken into account. 

Some other factors that help the algorithm when indicating content for the feed is the probability that the user will spend a few seconds on a publication without commenting, saving, liking or touching the photo.

Despite this, there are some exceptions to indications, as Instagram itself avoids showing multiple posts in a row from the same profiles.


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How does Instagram Explore and Reels work?


According to the platform itself, the purpose of Reels is entertainment. Thus, content from small users and which are more likely to hold the user until the end of the videos are the priority.


What will demonstrate whether or not Reels works for the user is basically the same as Feed and Explore. Some other indicators are: whether or not the user watched the video until the end, shared, liked and liked, in addition to whether or not he went to the audio page of the video. 

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How Instagram Explore works: what is recommended?

While this recommendation change needs to be user awareness and user awareness for the algorithm to understand, Instagram itself has listed some “tricks” users can try to perhaps change the posts that are delivered to them by the algorithms. Are they:

  • Select close friends: By doing this, Instagram will identify people close to the user and perhaps indicate more related content;
  • Mute the people you want to see fewer posts for: By doing this, the user continues to follow the person, however, their posts will no longer appear in the feed;
  • Mark posts as “Not interested” in Explore: By holding the post and dragging your finger to the three dots located in the lower right corner, you will have access to check this option. With this, the algorithm will understand that you don't want to see more posts of this type in your Explore. 

Despite these tricks, it may take a while for the recommendations to align with your tastes, as this is a process built over time and will depend on how you navigate the entire platform and your content of interest. 

How Instagram Explore works: what's not to recommend?

As Instagram itself recommends the content, sensitive materials, health, finance, fake news and clickbait end up not being indicated in the Explore section.

The rules against this type of post are set out in Instagram's guidelines. The same will also apply to content published on Reels. However, here it is also recommended not to include low resolution images, avoid watermarks from other programs or social networks, such as Tik Tok and Facebook, as well as political content. 

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