How an online dance course generated BRL 6.500 in sales using Facebookby Team AllYourVideogames | Jan 4, 2022 | Success Stories | 1 comment
With the knowledge acquired in Camila Porto's Training, Ju Rossi obtained excellent results in promoting her online dance course.
THE RESULTS ACHIEVED
- Generated R$6.567 in sales;
- It won over 11 students for the online dance course.
THE STORY: CREATION OF ONLINE DANCE COURSE
The artistic project Dança e Saúde was born from a partnership between Ju Rossi and the dancer and choreographer Andrea Spolaor.
The main objective of the project was to teach dance to dancers, teachers and other artists. All this, through content on social networks and also through the Online Contemporary Dance Course.
THE CHALLENGE: PROMOTE THE DANCE COURSE
Ju Rossi's challenge, with the dance project, was to start planning all digital marketing actions.
For him, working with social media management required a lot of study, because Facebook changes daily.
“The biggest challenge for those who manage campaigns on Facebook is to always be alert. Facebook changes constantly and what works today, tomorrow is something else.” Ju Rossi
THE SOLUTION: FIND THE IDEAL CONTENT AND BET ON VIDEOS
Step 1. The first step was to study the persona, which is the project's ideal client profile, and understand which subjects would be relevant to publish on social networks.
Step 2. After raising the important issues for the public, Ju Rossi created an editorial calendar to map all the posts published on Facebook, Instagram, YouTube and blog.
After many tests, it was decided that the content posted on Facebook would follow this structure:
- 75% of videos;
- 20% blog articles;
- 5% photos.
Ju Rossi soon realized that the video format was a great way to attract people to consume Dança e Saúde content and, consequently, learn about the dance course.
THE VIDEOS HAD A GREAT PERFORMANCE!
Creating texts with copywriting techniques (a type of persuasive writing aimed at sales), the artistic project Dança e Saúde began to stand out on social media.
Step 3. Analyzing the good performance on Facebook, he created a YouTube channel and together with his partner they started creating the videos.
Step 4. Ju Rossi thought of a new way to deliver rich content to his audience. That's when he got the idea to create an e-book.
Also using copywriting techniques, he developed the e-book 21 Tips for Becoming a High Performance Dancer.
This was a way to get in touch with potential clients for the dance course.
Step 5. At this stage, Ju Rossi bet on Facebook ads. First, he created a sign-up page for the e-book and invested R$1.000 in outreach. Result: the e-book generated 900 entries.
Step 6. Later, he began to explore the potential of the e-book also in the call to action of his posts.
From May to December 2022, Ju Rossi invested R$2.319,22 on Facebook to generate traffic to the fanpage.
Through this disclosure on Facebook, the Online Contemporary Dance Course won over 11 students.
After Camila Porto training, Ju Rossi's results were:
- Generated R$6.567 in sales;
- It won over 11 students for the online dance course.
“What fascinates me is the possibility of helping people to fulfill their dreams of making a living from art. I am my transformed avatar, I am a native of the city of Poços de Caldas. I crossed 3 states to study theater in Porto Alegre and I went through many difficulties and lessons learned along the way. Today I have the possibility of taking art to our entire country, growing in abundance, making knowledge available and having real results with it.” Ju Rossi.
HOW TO APPLY THIS STRATEGY IN YOUR BUSINESS?
Just like Ju Rossi, who used Facebook to increase sales for an Online Dance Course, you can too.
How are infoproducers generating more sales using social media?
Meet the Social Sell Course. Find out how to use Social Media to sell more (starting with R$5 a day)
