Facebook Business Suite: what is it and how to use it?

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Elia Tabuenca García
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Facebook Business Suite: what is it and how to use it?

by Team AllYourVideogames | Aug 1, 2022 | Facebook |


O Facebook Business Suite is a free tool that lets you manage your Facebook, Instagram and Messenger accounts in just one place.



That way, you can save time and connect with more users without much effort.   

In it, you can follow various notifications and respond to messages quickly. Facebook Business Suite works not only on desktop but also on mobile devices.

Through the tool, you can also create or schedule publications, Stories and even advertisements for the company. 

Another positive point is that the tool displays great insights so that the user can check which actions had a positive effect and which ones should be modified or eliminated to optimize activities. 


In this post, we will present the main information about the tool, highlighting who it is suitable for, what its features are, how to take advantage of the resources in the best way, among other issues.

Follow right now and optimize your results on social media. 

Learn More: 10 Tools to Schedule Facebook Posts

Who should use Facebook Business Suite? 

The platform is suitable for organizations that want to promote or market products and services, as well as manage their digital presence on Facebook, Instagram and Messenger.


If your company is present on one of these Facebook platforms, learn about the resources available for each of them:



  • facebook pages
  • Instagram for Business
  • WhatsApp Business

What are the differences between Facebook Business Suite and Page Manager? 

If you're in the habit of using the Pages Manager app frequently, you're probably wondering how this tool differs from the Facebook Business Suite, right?

Both alternatives help you manage your company's activities on Facebook platforms in a single system. 

According to Facebook, the trend is that in the future the Business Suite mobile app will take the place of the Page Manager on mobile.

However, there is no definitive date for this migration to take place. 

What are the features of Facebook Business Suite? 

From now on, we are going to show you what are the main features of Facebook Business Suite:


Publications in one place

One of the main advantages of the Facebook Business Suite is that the tool allows you to publish your Facebook and Instagram feed and stories in one place.

It is not necessary to log out of an account to access the other social network. You can also schedule content for times when users are most engaged.

With the platform, you can also save publications in drafts or use advertisements that are added to the media library. 

Automatic message management

Another plus point of Facebook Business Suite is that it helps in Inbox management. You can read and respond to user messages and comments in one place. 



To streamline your routine, you access Facebook, Messenger and Instagram responses without leaving your account.


The tool even helps to build autoresponders. Thus, it is not necessary to be fully online to interact with users. 

Hassle free ads 

One of the ways to increase the reach of your posts on Facebook and Instagram is through ads. Facebook Business Suite makes this process more practical and transparent. 

To get more people to see your business and interact with it, boost a post or create an ad that appears on Facebook and Instagram.

Valuable insights into publications 

Gone are the days when digital marketing strategies were developed based on “guessing”. Now the process is powered by data. Otherwise, it will be more complicated to achieve your results. 

To help you understand the numbers more easily, the platform presents how your publications are performing, monitors the main trends and provides more details on your Facebook and Instagram audience. 


to-do list 

In Facebook Business Suite, you can analyze all company activities on Facebook and Instagram, in the Activity tab.

On the home page, you have access to the Task List. This way, you can prioritize which interactions are most important and view comments that have not been read by your team members. 

Easily accessible tools 

Those who access Facebook Business Suite via desktop can find other tools more easily, such as: Ads Manager, Commerce Manager and Business Settings. 



What do I need to know to start using Facebook Business Suite? 

To use Facebook Business Suite, you need to create a Facebook Page. If you don't already have a profile, we recommend doing this process right now. 

If you already have an account on this social network, you can access Business Suite on your desktop at business.facebook.com or download the app. It is available for both iOS and Android. 


To manage Facebook page and Instagram account using Business Suite, you need to connect them to Business Suite not only on desktop but also on mobile device. 

How can I get the most out of Facebook Business Suite? 

One of the most common questions from Facebook Business Suite users is how to get the most out of the tool. Therefore, we will present the best tips below. Follow up!

Post publication 

Organization is one of the main features to use the tool efficiently. So set aside time in your day to schedule posts and stories in advance on Facebook Business Suite.

Thus, you will be more prepared when some kind of unforeseen appears during your routine. 

Another interesting secret to save time is to use drafts to develop content in batches. To gain agility, make posts at the same time on Facebook and Instagram accounts. 


The calendar view is another cool feature to help you get organized. It helps build a frequent publishing schedule, add gaps and develop valuable content by applying third-party models. 

Many professionals don't know, but Facebook Business Suite allows you to store advertising pieces in the platform's albums for you to add them to your publications.

To improve your performance, we recommend saving the pieces for when you're developing content and interacting with users. 

Interaction with followers

Now, let's show you some practical tips for you to learn how to interact with your followers quickly and efficiently:

  • Use the Updates card to prioritize user interaction. It is located on the home page; 
  • Use the Activity tab to monitor cross-platform notifications; 
  • Build auto-replies to messages while replying to users in Inbox;
  • Use the mobile app to your advantage to speed up the routine. In it, you can publish content, view comments and reply to messages from anywhere in the world. All you need is a mobile device with internet access;
  • Access your Inbox to respond to messages users send you about your services or products. You can also show them other solutions that might solve the problems they are currently facing. 

Ads 

With ads, your business can reach more customers. To find out who is interacting with your company, use the Insights tab. Here, you can more assertively define the target audience for automated ads. 


You can also check the responses and comments that come up all the time from new users. They can be found on the Posts and Stories tab and the Inbox tab. 

This tool shows you what information newbies need to find out about your company. Through this data, professionals better understand what content they need to add to their ads. 

On the Insights tab, you can see which publications improved your performance. If you're aiming to reach a new audience, we recommend optimizing them in the Posts and Stories tab. 

Facebook Business Suite has already helped many small businesses with its features. On the platform's official website, you can find case studies that prove how beneficial it is for organizations. 

Regardless of whether you use Facebook Business Suite mobile or Facebook Business Suite desktop, you can immediately see more productivity and efficiency in your routine.



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